Mgr-CE-Strategy Plng & Integration

About the Role & Team

Customer Engagement (CE) is an important part of the Marketing Center of Excellence within Disney Parks, Experiences and Products. We lead the strategy and planning of audience-focused, data-driven communications across the offline (TV, radio, out-of-home), digital (display, social, search and streaming) and direct channels (email, direct mail and app push).

We are looking for a Manager-Strategic Planning and Integration to lead the strategic engagement planning for your assigned lines of business.

If this sounds like you, we encourage you to apply!

You will report to Sr Manager, CE-Strategic Planning and Integration.

Key Responsibilities Include:

• Lead a dynamic team to achieve both professional and business goals.

• Lead your team in developing audience-centric plans, including budgets, audience sizing, consumer insights, media flighting, message distribution, and reporting.

• Be the lead contact for Strategy partners, understanding their goals, identifying new ways to create growth and showcasing new ideas.

• Develop and integrate consumer engagement strategies with internal and partner teams to leverage the full portfolio of CE capabilities in order to drive impact and reach to key audiences.

• Facilitate partnership across Agency, Activation, CIMA, Yellow Shoes and Finance teams to develop campaign recommendations across paid and owned channels.

• Lead the development of detailed content and asset distribution plans and orchestrate their input to creative and content production teams.

• Lead project management efforts to bring these plans to life, pivoting and optimizing to beat goals.

• Manage paid marketing budgets, oversee channel spend allocations, monitor for pacing and delivery, and re-forecast / replan to achieve business and revenue goals based on campaign performance data.

• Develop presentations highlighting campaign / performance wins, insights, and future opportunities.

• Engage and contribute to Diversity and Inclusion plans.

Required Qualifications & Skills

• Minimum of 7 years' experience in omni-channel, media planning (owned and paid), marketing communications.

• Experience developing strategic, creative marketing plans.

• Experience as a leader of direct reports.

• Managed external or agency partners, finding ways to collaborate and promote growth.

• Grown and developed internal relationships with partners.

• Presented to leadership, turning complex concepts into executive-friendly stories.

• A passion for and experience with data-driven and consumer centric marketing and strategies.

Education

• Bachelor's Degree or equivalent work experience

Additional Information:

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#DXMedia

#DXMarketing

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.