Dir-Marketing Strategy

Director, Marketing Strategy will be responsible for leading the development of marketing strategies that drive the business goals and brand growth for Storyliving by Disney and other Emerging Business initiatives.  This will be accomplished by leading a team of direct report(s) and multi-disciplinary partners (Sales, Operations, Pricing, Revenue Management & Analytics, Finance, and the Marketing & Sales Centers of Excellence) to develop innovative marketing plans that generate qualified leads to the Sales team.  In addition, the Director will assist with building business plans, performing strategic consumer analysis, and providing Marketing strategic insight and support to broader business decisions.  This role reports directly to the Vice President, DSE Marketing & Distribution Strategy and is accountable to the Senior Vice President of Emerging Businesses.

Responsibilities

• Marketing Strategies:  Lead development of a holistic marketing & sales go-to-market approach, including strategies and tactical plans, supporting Storyliving by Disney and future DSE emerging businesses. 

  • develop plans to generate qualified sales leads, maximizing revenue and operating income by balancing a bias-for-action with thoughtful planning on the highest value work

  • lead new business go-to-market strategies and integrated communication plans to generate consumer awareness, excitement, and purchase intent

  • develop close relationships with third-party developers and builders to effectively communicate marketing strategy, gain critical feedback, and effectively manage + influence external groups toward business plan and organizational goals

  • oversee development of industry-leading community and builder sales collateral, website, and social media content

  • leverage consumer insights, financial & business data, and industry information to develop recommendations and drive decision-making

  • lead development of annual marketing plans, in close partnership with partners across Sales, media planning, creative agencies and other functional groups

  • work effectively and partner with cross-functional business leaders to identify, evaluate, and pursue viable strategic initiatives

  • key participant in team seeking new locations; responsible for developing competitive benchmarking and pitch decks to 3rd parties to support negotiations

  • collaborate in the creation of long-range growth plans and strategies

  • participate in external negotiations and planning on marketing strategics/tactics

• Product & Experience:  Influence product and experience development; contribute to direction by providing a consumer-informed marketing POV to potential new concepts.

• Leadership:  Motivate, inspire, and coach and develop leaders and cast.  Champion a culture of creativity, collaboration, diversity, and innovation.  Remove barriers and eliminate complexities while giving clear direction around key priorities.

Desired Qualifications

• 10+ years experience in marketing; preference for marketing new launch/roll-out businesses

• 5+ years of experience with master planned or residential community marketing; preference for developing strategies, collateral, and other materials for community builders

• Preference for past or current participation in real estate industry or marketing associations

• Proven success marketing a major consumer brand, including developing strategies designed to deliver business goals and build the brand

• Consumer-centric mindset; proven track record working with marketing research and skilled at linking consumer insights to strategies and execution

• Ability to partner closely with Sales leadership

• Excellent analytical and critical thinking skills; ability to gather and interpret data to inform strategies that drive business and marketing & sales decisions

• Deep understanding and experience with communication mediums and integrated marketing communication planning

• Strong business and financial acumen

• Proven ability to lead a team; effective at coaching, inspiring, and aligning priorities

• Demonstrated ability to lead and drive work across cross-functional teams

• Highly collaborative and solution-oriented approach

• Proven ability to effectively work with a variety of business partners and diverse stakeholders, and build effective and trusted relationships

• Demonstrated high influence with senior executives across the organization

• Ability to build strategic alliances/relationships within and outside of Disney

• Possess an entrepreneurial spirit and ability to drive effective risk-taking

• Creative, passionate and innovative – excited about the possibilities of the future

• Impactful verbal and written communicator with the ability to deliver presentations with poise, confidence and authentic style

Required Education

Bachelor’s degree in marketing, business, or related field