Digital Analyst

Consumer Insight, Measurement & Analytics (CIMA) is a part of Disney Experiences and is a center of excellence leading strategy development and decision making through actionable data analytics, integration, and insights.  Within CIMA, the Digital and Travel Operations Analytics (DTOA) team is focused on leveraging best practices in analytics to capture data, analyze and optimize our digital and contact center channels, and drive Guest satisfaction and business outcomes.

The Digital Analyst supports the Walt Disney World My Disney Experience mobile app ecosystem.  They generate and implement technical requirements for analytics, develop and maintain regular reports, conduct both planned and ad hoc analyses, and perform deep dives to tell the story of performance and deliver insights to a variety of audiences. They use their passion for analytics and digital technology to deliver insights that drive decision-making across the organization, including Technology, Product Development, Marketing Strategy, and others. They collaborate across teams on best practices for digital app analytics implementation, analysis, and communication. To succeed, the Digital Analyst will enjoy working with multiple partners, have a proactive approach, and use their ability to tell and support a story based on quantitative findings.

The team you will be joining is experienced, collaborative, and diverse in thought and background. This is a strong opportunity to improve your digital analytics skills while supporting a globally recognized brand while working with team members who are expert in the space and will take the time to teach and coach. In addition, The Walt Disney Company offers competitive benefits, structured mentorship programs, learning opportunities and internal groups for a variety of interests and backgrounds.

We encourage you to apply, even if you don't think you meet every single requirement in this posting. In DTOA, we’re looking for great analytical talent, not just those who ticked 100% of the boxes.

What You Will Do

• Act as a digital analytics subject matter expert within assigned space, representing aspects like data collection and use cases for solving business questions
• Collaborate with product, technology, implementation specialists, and analytics partners to determine data needs, and ensure the implementation and collection of that data
• Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of the Walt Disney World mobile app ecosystem
• Generate insight from site data and communicate opportunities or issues
• Work with implementation specialists to validate mobile app tracking
• Design effective and impactful reports and visualizations for business and technical audiences. 
• Leverage analytics to continuously recommend optimization tactics that will improve engagement performance
• Support business unit teams, product management groups and other teams with ad-hoc reporting and in-depth mobile app analysis
• Define and execute quality assurance procedures to ensure accuracy of analytical output
• Create presentations to highlight analysis and tell the story

What We Are Looking For

• 3+ years relevant work experience in an analytical field
• 2+ years of experience with web analytics tools such as Adobe Analytics or Google Analytics
• Experience with SQL, Hive and/or Snowflake
• Ability to design tagging strategies and effectively QA analytics tracking on mobile platforms
• Ability to derive actionable insights from data and effectively guide decision-making
• Ability to manage multiple priorities in a fast-paced, complex business environment
• Excellent written and verbal communication skills
• Proactive problem-solving and critical thinking skills
• Ability to manage time effectively and consistently meet deadlines
• Proficient in Microsoft Office suite

Nice-to-Haves

• 4+ years mobile app and/or web analytics experience
• Travel industry and ecommerce experience
• Ability to apply statistical rigor to analyses
• Experience with Adobe Mobile App Analysis
• Knowledge of mobile app/web page construction and/or user experience design
• Experience with push and in-app messaging analytics
• Experience with business intelligence tools
• Experience with JSON, SAS and/or other programming languages

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