Sr Manager, Growth Strategy Subscription Services (Nat Geo)
Candidate-se agora mesmo! Candidatar-se depois Job ID 10087392 Local Washington, District of Columbia, Estados Unidos Empresa Disney Entertainment Television Data da publicação 03/05/2024Descrição do cargo:
We have an exciting opportunity for a Sr Manager, Growth Strategy Subscription Services to join the National Geographic Content team. Our team is responsible for product development and management of Nat Geo’s Editorial subscription services. This role is responsible for enhancing the value proposition and subscription experience of our Nat Geo digital and print/digital subscriptions, overseeing the planning and execution of subscription acquisition, engagement and retention/renewal. Strong management and communication skills are required to lead a cross functional team that supports execution of the annual plan. This is a fast-paced position that requires strategic thinking, attention to detail, organization, and some technical proficiency needed to guide product development based off our operations and technical platforms.
Responsibilities:
Oversees Premium/NMG/History subscription management which includes refining target audiences, product value proposition, pricing and offer strategy.
Partner with research to develop target audience personas.
Ensure understanding and alignment across our teams.
Build compelling insight-driven product positioning and messaging strategies.
Partner with Analytics team to develop annual test plans and rollout plans on pricing, messaging, subscription funnel optimization.
Identify new product features that are quantifiable acquisition drivers. Partner with the digital experience team to prioritize in our tech roadmap (as needed) or create business case for external partnership.
Support business requirements documentation.
In partnership with the Director define the annual plans for Premium/NGM/History. Plans per product include:
Acquisition strategies and tactics, promotional beats, renewal/retention plan-all with goal of meeting/exceeding subscription total subscription targets. A critical acquisition strategy for Premium is finding new ways to promote our best converting content beyond Nat Geo’s owned channels to attract new audiences.
Engagement plan tailored for each target to ensure paying subs are maximizing their subscription.
Ongoing management of plan execution. You will be analyzing data, insights and performance to inform and refine the plan as needed.
Oversee marketing campaign concepting and creative development including agency management.
In partnership with CRM/channel management teams ensure campaign details, test plans and KPI’s are documented with detailed requirements to enable efficient and successful execution of strategic deliverables.
Manage cross-functional teams to ensure all are delivering on agreed plans that drive strategic goal.
Basic Qualifications:
Minimum of 8 years’ experience Direct to Consumer subscription services (DTC) or Publishing required.
A minimum of 2 years’ experience managing direct reports.
Vendor and Agency management experience required.
Strong project management skills and attention to detail.
Experience in a leading teams and communication to senior level stakeholders.
Must be able to manage multiple projects simultaneously.
Must live in a commutable distance to office in Washington, DC. (This role requires someone in the office 4x/week)
Education:
Bachelor’s Degree in related field OF Equivalent work experience
Preferred Education:
MBA
Sobre Disney Entertainment Television:
A Disney Entertainment Television é uma coleção de renomadas marcas de conteúdo da The Walt Disney Company que criam programação original de entretenimento e notícias para as plataformas de streaming da empresa Disney+, Hulu e Star, e suas redes de radiodifusão e a cabo. Seu amplo portfólio é composto por ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content e Onyx Collective, além dos Disney Television Studios, que abrangem 20th Television, 20th Television Animation, ABC Signature e Walt Disney Television lternative. Responsável por mais de 4.500 horas de programação por ano em mais de 300 programas de todos os gêneros, as marcas criativas da Disney Entertainment Television estão na vanguarda da narrativa inovadora, cativando públicos e recebendo aclamação da crítica. Em 2023, a excelência em programação da Disney Entertainment Television recebeu 163 indicações ao Emmy® nas categorias diurna, horário nobre, noticiários e documentários, e crianças e família.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à National Geographic Partners PAY SVC, que é parte de um segmento de negócios que chamamos de Disney Entertainment Television.
National Geographic Partners PAY SVC é um empregador de oportunidades iguais. Os candidatos serão selecionados para emprego independente de raça, cor, religião, sexo, idade, nacionalidade, orientação sexual, identidade de gênero, necessidade especial, status de veterano protegido ou qualquer outro motivo proibido por lei federal, estadual ou local. A Disney promove uma cultura de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo de rápidas mudanças.