Social Media Manager – YouTube (National Geographic)
Candidate-se agora mesmo! Candidatar-se depois Job ID 10112314 Local Washington, District of Columbia, Estados Unidos Empresa National Geographic Data da publicação 05/02/2025Descrição do cargo:
National Geographic is seeking an experienced manager to oversee strategic and creative social campaigns for Nat Geo titles and editorial content on YouTube. A successful candidate will be responsible for managing the scheduling, planning, agency relationships, and original content production for YouTube. Additionally, they’ll have an eye towards how to best utilize the platform, tell diverse stories, integrate consumer products and affiliates, optimize advertising, and enhance the content on other social platforms.
We are looking for a passionate video strategist who has experience in ideating, creating, and marketing social video/YouTube content as well as managing agencies, internal team relationships and busy timelines. Excelling in this role requires a knowledge of what is trending/current on social [with an eye toward YouTube], an aptitude for developing insights-driven global strategies, a deep and current knowledge of the platform's offerings, how to best utilize influencers, a keen eye for compelling and innovative content and creative, and excellent project management skills. They will also need to be comfortable creating and presenting decks across the team, department and to leadership.
Responsibilities
Channel Management & Optimization
Support management and growth on all YouTube accounts: NatGeo, NatGeoAnimals, NatGeoKids, NatGeo Español.
Manage digital agencies supporting YouTube and other marketing priorities.
Work closely with affiliates and media teams to monetize our content and offerings.
Maintain standard operating procedures, guidelines, and policy documentation for key stakeholders and partners.
Creative Strategy
Advise on, communicate and implement best social media practices and cultural landscape as it pertains to the YouTube platform.
Evolve tactics throughout each campaign/project as new data emerges.
Review, edit and provide feedback for Nat Geo YouTube Original shows.
Partner closely with the development and marketing team to create high impact and conversation-driving Nat Geo YouTube content and campaigns.
Execute sponsorship campaigns and paid media efforts running across brand channels, and contribute to proactive packaging and ideation to increase revenue.
Communication & Collaboration
Communicate YouTube strategy, platform updates, and best practices to peers, leadership, and other internal stakeholders.
Partner with YouTube to identify new opportunities and develop innovative activations.
Collaborate with the broader marketing title teams on talent social training, digital activations and paid media creative, influencer activations etc.
Foster and build excellent working relationships with key internal stakeholders in editorial, communications, marketing, and channel teams across Nat Geo and Disney.
Analysis and Reporting
Develop and own goals and performance metrics for YouTube.
Monitor regularly to understand effectiveness of strategy and creative, making recommendations based on analytics and reporting.
Support finance teams with revenue forecasting, route ad hoc requests and inquiries from centralized data and analytics teams.
Basic Qualifications
5+ years social media experience, with at least 3+ directly managing YouTube channels and content.
Creative, proactive, and independent thinking, with a strong solutions-oriented mindset.
Self-starter with a strong bias for action.
Ability to prioritize, multi-task and meet deadlines.
Effective communication skills in both verbal and written form.
Ability to build and manage interpersonal relationships.
Extreme attention to detail.
Proficiency with Microsoft Outlook, Word, Excel, Keynote, PowerPoint and Google Suite.
Proficiency with project management tools, such as Airtable, Asana, etc.
Experience leading creative content development and production.
Experience with social media content management and reporting systems.
The hiring range for this position in Washington D.C. is $91,900 to $126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sobre National Geographic:
A National Geographic Partners LLC (NGP), uma joint venture entre Disney e a National Geographic Society, está empenhada em trazer o conteúdo de ciência, aventura e exploração premium mundial em um portfólio incomparável de ativos de mídia. A NGP combina os canais de televisão globais National Geographic (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) com as mídias e ativos voltados para o consumidor da National Geographic, incluindo as revistas National Geographic, os estúdios da National Geographic, plataformas de mídia social e digital relacionadas; livros; mapas; mídia infantil; e atividades auxiliares que incluem viagens, experiências e eventos globais, vendas de arquivo, licenciamento e negócios de comércio eletrônico. Promover o conhecimento e a compreensão do nosso mundo tem sido o objetivo principal da National Geographic há 131 anos, e agora estamos comprometidos em ir mais fundo, ampliar fronteiras, ir além para nossos consumidores… e, com isso, alcançar milhões de pessoas em todo o mundo em 172 países e 43 idiomas todos os meses. A NGP retorna 27% dos nossos rendimentos para a organização sem fins lucrativos National Geographic Society para financiar o trabalho nas áreas de ciência, exploração, conservação e educação.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à National Geographic Partners PAY SVC, que é parte de um segmento de negócios que chamamos de National Geographic.
National Geographic Partners PAY SVC é um empregador de oportunidades iguais. Os candidatos serão selecionados para emprego independente de raça, religião, cor, sexo, orientação sexual, gênero, identidade de gênero, expressão de gênero, nacionalidade, ancestralidade, idade, estado civil, status militar ou de veterano, quadro clínico, informações genéticas ou deficiência, ou qualquer outro motivo proibido por lei federal, estadual ou local. A Disney defende um ambiente de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo em constante evolução.