Customer Retention Manager
Candidate-se agora mesmo! Candidatar-se depois Job ID 10132746 Local Varsóvia, Polônia Empresa The Walt Disney Company (EMEA) Data da publicação 13/10/2025Descrição do cargo:
About the Role & Team
We’re looking for a skilled CRM Manager to lead retention, engagement, and product initiatives with a focus on localization and alignment with local campaigns, markets level needs and legal regulations. Join our team to make a meaningful impact in the CEE region!
What You Will Do
Optimize KPIs: Enhance retention metrics (churn, cancellations, streaming hours, frequency, volume) by aligning strategies with local market needs and ensuring product consistency.
Localize Customer Journeys: Adapt and optimize customer journeys, triggered messaging, and campaigns (email, push, in-app, web) to reflect local preferences, compliance, and winback strategies.
Guide Campaign Execution: Oversee localized campaign calendars, collaborating with agencies and freelancers to align creative, copy, and design with regional requirements.
Analyze & Share Insights: Use cancellation and campaign data to identify churn drivers, measure effectiveness, and share best practices tailored to local markets.
Monitor Trends: Track competitor activity and industry trends to inform localized retention strategies compliant with CEE regulations.
Collaborate Across Teams: Partner with local and regional teams to align initiatives with local needs, ensuring agile, compliant, and timely delivery.
Required Qualifications & Skills
Strong professional experience: Successful track record in retention, engagement, or product management, ideally within a SVOD or other subscription business.
Strategic Approach: Proven ability to tailor CRM strategies to diverse market needs while ensuring compliance with local laws and regulations.
Analytical Expertise: Strong skills in analyzing campaign and retention data to drive actionable, market-specific insights.
Cross-Functional Collaboration: Experience working with diverse teams and external partners to deliver high-impact, localized initiatives.
Languages: Fluency in Polish and English (written and spoken).
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
Sobre The Walt Disney Company (EMEA):
A Disney EMEA tem como objetivo impulsionar o crescimento, a inovação e a afinidade da marca em um conjunto extremamente diversificado de países. Para isso, ela conta com uma equipe de mais de 6.000 funcionários, opera em 59 mercados e possui escritórios em 29 países.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à The Walt Disney Company Polska Sp.z o.o., que é parte de um segmento de negócios que chamamos de The Walt Disney Company (EMEA).