Sr Brand Marketing Manager
Candidate-se agora mesmo! Candidatar-se depois Job ID 10100962 Local Toronto, Canadá Empresa The Walt Disney Studios Data da publicação 18/09/2024Descrição do cargo:
The Walt Disney Company Canada has a Toronto-based Marketing group in Canada. This opportunity will involve establishing a heightened marketing and brand presence for Disney +. We are seeking a Sr. Brand Marketing Manager who will collaborate with the local Disney+ leads and Global Growth Marketing teams, all while collaborating effectively with U.S. based functional groups.
Status: Full Time
Responsibilities:
Lead the development, management and execution of the Canadian Brand Marketing strategy for Disney+, ensuring alignment with key stakeholders.
Work with and support the Canadian Disney+ team to define and execute a Canadian strategy and deliver regional marketing plans with a consistent brand voice, style, and tone.
Build a social strategy for existing and emerging channels to deliver data-driven recommendations for new creative strategies.
Develop and lead comprehensive media campaigns across multiple platforms.
Work closely with Growth Marketing to help oversee the Canadian brand marketing strategy including programmatic display, paid search, paid social, lifecycle, affiliate marketing and synergy opportunities.
Developing and manage the Brand priority calendar.
Support local Disney+ brand health and customer preference market research studies.
Manage post campaign analysis and reports while sharing results and recommendations.
Work closely with the analytics team to ensure tracking is in place for appropriate campaign measurements and use attribution modelling to assess and optimize channels and campaigns.
Analyze and present results as it relates to marketing campaigns to provide guidance and real-time direction for the content marketing teams.
Direct and supervise external agencies.
Supervising brand advertising and product design.
Manage relationships with key internal and external partners.
Manage special marketing projects as directed.
Requirements:
Minimum 7 + years of brand/related marketing experience.
Significant professional experience managing brand marketing campaigns.
Experience with social media marketing accelerating channel growth organically / paid.
Proficiency with running large marketing campaigns, data and attribution tools, deep analytics, and performance monitoring.
Established relationships with Canadian media companies.
Excellent analytical skills with the ability to leverage trends that drive actionable insights & recommendations.
Ability to prioritize, multi-task, work under pressure & meet deadlines with attention to detail.
Demonstrated ability to collaborate effectively with both local and remote stakeholders
Education:
Undergraduate degree in Marketing, Business or equivalent
Our Company proudly provides equal employment opportunity for all employees and applicants. We welcome and encourage applications from persons with disabilities. Accommodations are available upon request for candidates taking part in any aspect of the selection process.
Sobre The Walt Disney Studios:
Há mais de 95 anos, The Walt Disney Studios tem sido a base na qual a The Walt Disney Company se desenvolveu. Hoje, ele leva filmes, séries, música e espetáculos ao vivo de qualidade a consumidores de todo o mundo. The Walt Disney Studios engloba uma coleção de estúdios de cinema respeitados, incluindo Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios e Searchlight Pictures. É também a casa da Disney Theatrical Productions, produtora de apresentações de nível internacional.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à The Walt Disney Company (Canada) Ltd., que é parte de um segmento de negócios que chamamos de The Walt Disney Studios.