Manager/Senior Manager, Franchise Management, Taiwan
Candidate-se agora mesmo! Candidatar-se depois Job ID 10125861 Local Taipei City, Taiwan / New Taipei, Taiwan Empresa The Walt Disney Company (APAC) Data da publicação 14/07/2025Descrição do cargo:
Principal Responsibilities
This role, Franchise Marketing Manager/Senior Manager, is an integral part of the Integrated Marketing team responsible for driving awareness and build affinity for our brands and IPs (Disney, Pixar, Marvel, Star Wars, National Geographic). Principal responsibilities include (1) managing local brand campaigns (2) manage events such as concerts/exhibitions; (3) work closely with regional and U.S on brand campaigns (4) partnerships with stakeholders (internally with various Lines of business and externally with agencies and partners), (5) assist in the execution of brand and annual CSR studies (6) act as brand guideline keepers and trainers and (7) To support various administrative functions related to smooth and efficient operation of Franchise unit such as managing social handles.
Responsibilities
Local Brand Campaigns
Disney Franchise team is proud to have created numerous never-been-done-before, high profile, high impact campaigns by creatively working with third parties.
Co-create, develop, and manage brand building campaigns that are innovative, impactful, and most importantly, locally relevant. Excellent project management and communication skills are critical for this task. Examples of previous campaigns include NatGeo Run, New Taipei City Xmas event, Penghu international Fireworks Festival etc.
Concerts and Exhibitions
Support partners and agencies while they bring in Disney musicals and concerts to Taiwan. Seeks ways to amplify awareness and drive ticket sales for these performances.
Social media management
Manage our main official social channels - Disney TW FB/IG. Through highly curated content, the aim is to engage fans with contents they seek and desire; deliver top quality content which align with our brands, and ultimately boost brand affinity and expand fan base.
Brand/Character Research Study
Support the annual Character/Brand Equity Study.
Stakeholder management
Connect and build relationship with both internal and external stakeholders to facilitate smooth progress of all Franchise projects and maximize benefits for all.
Qualifications
We seek a self-motivated candidate with at least 6~8 years of marketing experience in a multi-national organization
Experiences working with media and event agencies
Experience in managing social platforms (FG/IG or others).
Experience showing ability to see a campaign from start to end, working with local and regional stakeholders.
Experience managing budget, including budget planning, tracking, and reporting
Able to work with agencies to pitch ideas/event proposals to outside parties
Able to work independently.
Excellent collaborative, teamwork and interpersonal skills, Creative and innovative, Excellent communication and presentation skills.
Fluent in both Chinese and English (comfortable in communicating in both writing & speaking a must).
Sobre The Walt Disney Company (APAC):
Há mais de 70 anos, a The Walt Disney Company entretém consumidores da região Ásia-Pacífico e enriquece a vida das pessoas. O consumidor de hoje pode descobrir novas experiências de marca de muitas maneiras e em diversos mercados, da Austrália, Nova Zelândia, China Continental, Japão e Coreia ao Sudeste Asiático.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à The Walt Disney Company (Taiwan) Ltd., que é parte de um segmento de negócios que chamamos de The Walt Disney Company (APAC).