Senior Specialist, Brand & Content Marketing & Publicity (PH), IM SEA

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement.

The role will be based in our Philippine office.

This role will be responsible for providing expertise and strategic direction in the areas of end-to-end brand and content marketing, and publicity campaigns of Disney global titles (Walt Disney Studios, Pixar, Lucasfilm, 20th Century Studios, Searchlight Pictures), Disney General Entertainment, and Asia Pacific content released on Disney+. The Senior Specialist for Disney+ Brand and Content Marketing and Publicity will serve as the strategic orchestrator of campaigns that maximize consumer impact, operational excellence, and stakeholder alignment. He/She will work with internal stakeholders to ensure the execution of insight-driven Disney+ campaigns and provide guidance and recommendation for the publicity efforts mixing traditional media and content creators. He/She will be reporting to the Senior Manager for Disney+ Brand and Content Marketing.

Roles and Responsibilities

• Provide expertise and strategic direction for the timely execution of marketing and publicity campaigns for global titles (Disney, Pixar, Lucasfilm, 20th Century Studios, Searchlight Pictures), Disney General Entertainment, and Asia Pacific content ensuring consumer resonance and business impact
• Provide guidance and recommendation in relation to the execution of the full campaign lifecycle of title campaigns, from positioning and messaging to tactical execution, performance monitoring, and post-release evaluation
• Work with internal stakeholders to drive, manage, and monitor innovative publicity initiatives that integrate traditional media outreach with digital media, influencer and content creator partnerships and active engagement with fan communities to maximize reach and impact
• Keep track to monitor budget efficiency and resource allocation across multiple titles, ensuring measurable ROI and disciplined financial management
• Work across Integrated Marketing and cross-functional teams to maximize synergy and impact for Disney+ titles
• Collaborate day-to-day with agencies, optimizing efficiency, creativity, and measurable impact across campaigns
• Champion the Disney Difference and Disney’s values, ensuring all campaigns and team practices reflect the highest standards of creativity, integrity, and inclusivity

Requirements

• A bachelor’s degree in marketing, business administration, public relations, and the like
• At least three years solid experience in marketing and publicity. Experience in entertainment and content would be an advantage.
• Expert in project planning (i.e. marketing cadence, editorial calendar), especially ensuring timely planning, monitoring and execution of campaigns
• Proven ability to work across a matrixed organization while also able to self-motivate
• Demonstrated ability to thrive working in an extremely fast-paced environment
• Excellent communication, interpersonal, and problem-solving skills
• Diplomatic mindset with proven teamwork abilities in matrixed organizations, plus the ability to collaborate with others to solve problems and approach challenges with a solution-oriented mindset
• Effectively manage multiple demands and priorities for self and others
• Quickly adapt to new technologies and thrive in fast-paced, high-pressure environments
• Innate enthusiasm and love for a wide range of content – films, TV, series, sports, live events and digital content – would be a bonus

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.