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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Disney+, Manager - Social Media (SEA)

Candidate-se agora mesmo! Candidatar-se depois Os atuais funcionários e freelancers/contratados 21CF se inscrevem aqui N.º de ID da vaga 762388BR Local Singapura Cingapura; , Cingapura Empresa Direct-to-Consumer and International Data da publicação Jun. 14, 2020

Descrição do cargo:

This role is based in Singapore and responsible for Southeast Asia (SEA) markets.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

The Social Media Manager will be responsible for all social media campaigns with the Disney+ brand and other streaming services in Southeast Asia (SEA). The role will develop and launch local social channels for Disney+ (Facebook, Instagram, YouTube and others). He/she will plan and oversee the local implementation of social content strategies, and work with agencies to manage content calendars, scheduling and publishing of content. This role requires a strong grasp of social media platforms and the candidate should be a thought leader knowledgeable in industry trends and the latest innovations. He/she should also be experienced in different content formats on social media and how to leverage these formats creatively and effectively.

He/she will work closely in collaboration with key stakeholders (internal creative team, the global social media team, local brand and performance marketing teams, external digital agencies and marketing partners) in order to integrate and align social opportunities and build the Disney+ fanbase. He/she must be a passionate and creative storyteller capable of developing engaging and innovative content on social platforms to connect with families, young adults and millennials.

This position is an integral part of the Disney streaming services team as it has the ability to shape our social media marketing approach and define digital initiatives that fit the requirements of the markets. The role will also work closely with each line of business across relevant franchise priorities to plan, execute, manage and measure digital marketing campaigns aimed at driving reach and engagement.

Responsabilidades:

  • Design, build and maintain our social media platform presence
  • Work with the team to develop social media plans and calendar, including content strategies and campaigns, with an emphasis on setting goals, developing metrics, defining audience and identifying key tactical frameworks
  • Plan & oversee the local implementation of social strategies for Disney+ and other streaming services in SEA
  • Support the Disney+ performance marketing team with paid media campaigns for the local market, with the ability to react and optimize the media spend according to the results
  • Integrate & align social opportunities across the business (e.g. Studios, Channels, Retail) and with partners, to ultimately build a Disney+ fanbase and drive acquisition
  • Analyse Social Media data and reports on a weekly/monthly/campaign basis
  • Source (through community management and social listening) user generated content (UGC) and outreach to content creators
  • Identify (through social listening) and engage in real-time with key influencers and celebrities that are talking about the Disney brands across social media channels. Link behaviors to root causes and interpret digital culture to find relevance for the business
  • Manage an ongoing ‘test and learn’ optimisation programme to maximise performance
  • Stay up to date with industry trends, competitor activity and latest innovations
  • Drive an audience-first approach and manage the creation/sourcing for relevant social media content (editorial, photos, videos, etc.) including creative supervision and guidance for new content creation, as required
  • Develop partnerships on behalf of the marketing team with all of the leading platforms in this space (i.e. Facebook, Instagram, Google, YouTube, Snapchat etc

Qualificações básicas:

  • 5-8 years of experience in digital marketing on client side (digital/marketing/social) or top digital/advertising agencies
  • Strong creative and editorial skills
  • Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights
  • Experience in growing and maintaining social communities and developing content on social platforms
  • Experience running paid media campaigns from start to finish, reacting and optimising during campaign
  • Strong experience in social media marketing but has aptitude to develop additional skills (including search, content, media buying, partnerships, building acquisition and retention campaigns)
  • Experienced working within broader digital marketing ecosystem
  • Basic creative skills e.g. Photoshop
  • Working knowledge of tools like Social Bakers, Hootsuite, Tweetdeck, Unmetric, Datasift, Radian 6
  • Excellent collaborative skills
  • Creative and innovative
  • Enjoys working in a challenging and fast-paced environment
#LI-DNI


Sobre Direct-to-Consumer and International:

Composto por negócios de mídia internacionais da Disney e vários serviços de streaming da Empresa, o segmento Direct-to-Consumer and International alinha tecnologia, conteúdo e plataformas de distribuição para expandir a pegada global da Empresa e oferecer experiências de entretenimento personalizadas de alta qualidade a consumidores no mundo todo. Esse segmento é responsável pelos negócios diretos ao consumidor da Walt Disney Company globalmente, inclusive o serviço de streaming esportivo, ESPN+, programado em parceria com a ESPN; o serviço direto ao consumidor com a marca Disney (que será lançado em breve); e a participação da Empresa na Hulu. Como parte do segmento Direct-to-Consumer and International, o Disney Streaming Services desenvolvedor da ESPN+ e plataformas de streaming com a marca Disney, supervisiona toda a tecnologia e produtos digitais voltados ao consumidor da Empresa.

Sobre The Walt Disney Company:

A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma empresa líder em mídia e entretenimento familiar diversificado e internacional que atua nos seguintes segmentos de negócios: redes de mídia, parques e resorts, entretenimento de estúdio, produtos ao consumidor e mídia interativa. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.

Esta posição é com a The Walt Disney Company (Southeast Asia) Pte. Limited, que é parte de um segmento de negócios que chamamos de Direct-to-Consumer and International.

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