Senior Manager, Global Content Marketing

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

Job Summary

As the Senior Manager of Global Content Marketing, you will lead a dynamic team responsible for driving marketing initiatives for all Disney, Pixar, Marvel, Lucasfilm & 20th Century titles across theatrical releases and Disney+ content. Your role will play a pivotal role in developing and executing innovative marketing strategies and will be in charge of strategic planning, ad-execution, resource allocation, budget & KPI management, and managing all aspects of marketing and publicity campaigns for each given title.

This position will report to the Executive Director of Integrated Marketing.

Key Responsibilities

• Lead and motivate a dynamic marketing team comprised of 4 teams and 15 seasoned marketing professionals to strategize and execute comprehensive marketing plans for all Global Content launches in Korea.

• Oversee all aspects of campaign initiatives, from conceptualization to execution, including strategic planning, vendor and agency liaison, resource management, and territory-specific reporting.

• Develop tailored marketing strategies for each title, encompassing positioning, key messaging pillars, and phased communication tactics.

• Establish performance metrics and conduct thorough post-release evaluations to optimize future marketing endeavors.

• Collaborate closely with stakeholders to establish annual marketing budgets and KPI targets for individual titles, ensuring effective resource allocation and advertisement and publicity management.

• Contribute to the annual and 5-year strategic planning exercises to delineate overarching priorities and goals for the global content marketing division.

• Deliver compelling marketing presentations to filmmakers, the US headquarters, and internal leadership, ensuring alignment with organizational objectives.

• Foster cross-functional collaboration across Disney's diverse lines of business.

• Forge and nurture relationships with key external partners in media, entertainment, and the broader marketing landscape to amplify brand presence and reach.

Qualifications:

• A Bachelor's degree, preferably in marketing, communications, or business management.

• 10+ years of experience in integrated marketing communications, with a preference for candidates with experience in the film or entertainment industry.

• Exceptional analytical abilities, including monitoring business objectives, budget management, and optimizing resource allocation.

• Proven success in leading and inspiring a team to achieve business goals.

• Excellent communication and presentation skills, with a proven ability to collaborate optimally across various departments.

• Deep understanding of and enthusiasm for the content and media business.

• Strong project management capabilities.

• Thrives in a fast-paced environment and adept at managing multiple priorities simultaneously.

• Familiarity with Disney+ and the Walt Disney Company Studio content.

• Fluency in both English and Korean, both written and verbal.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.