Marketing Manager- Lucasfilm Games

About the Role & Team: 

We are Lucasfilm Games, the team that collaborates with best-in-class partners across the galaxy to create award-winning games such as Star Wars Jedi: Survivor, Star Wars Outlaws, Star Wars: Knights of the Old Republic, and many others. We offer an exciting opportunity for a strategic, passionate Marketing Manager who lives and breathes games to join our collaborative team.

Reporting to the Director of Marketing and working closely with cross-functional internal teams and external licensees, the Marketing Manager will lead go-to-market strategies and campaign execution across a portfolio of Lucasfilm Games titles. This role is pivotal in shaping core product positioning and driving brand visibility, engagement, franchise growth, and commercial success.

At Lucasfilm Games, we offer a dynamic and inclusive work environment, competitive compensation, and opportunities for professional growth. This hybrid position is located in San Francisco, CA.

This is a Full-Time role

In this role, you will:

• Lead go-to-market strategy, campaign execution, and live ops in partnership with licensees across a portfolio of Lucasfilm Games titles.

• Collaborate cross-functionally (Product Development, Franchise, Legal, PR, etc.) to align efforts across the product lifecycle and ensure cohesive marketing execution.

• Serve as internal brand champion and strategic communicator—building support for plans, presenting to senior leadership, and partnering with regional teams to activate global strategies locally.

• Drive innovation, apply industry best practices, and help deliver marketing campaigns that increase brand reach, deepen engagement, and deliver measurable business impact.

• Manage reviews and approvals to ensure timely, high-quality, on-brand execution aligned with key stakeholders

• Develop marketing pitch decks, internal plans, executive updates, and post-mortems that clearly communicate goals, strategies, and outcomes.

• Analyze campaign performance and market insights to optimize strategies, shape player personas, and inform positioning, creative development, and audience targeting.

Ideal candidates will have:

• 4+ years of experience in marketing, including at least 2 years in gaming, entertainment, or interactive media.

• Proven expertise in brand management, product marketing, or campaign leadership with a strong passion for games and the industry.

• Excellent communication and presentation skills, with the ability to influence stakeholders and present to senior leadership.

• Strong relationship-building and interpersonal skills, with experience collaborating across internal teams and external partners.

• Highly organized project manager, capable of handling multiple priorities and deadlines in a fast-paced environment.

• Data-driven mindset with strong analytical and problem-solving skills; able to translate insights into actionable strategies.

• Strong awareness of console, PC, and mobile gaming trends, with a keen interest in evolving player behavior and industry innovation.

• Proficient in Microsoft Office and Google Workspace; familiarity with Jira, Keynote, PowerPoint, and consumer insights tools is a plus.

Additional Information: 

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits. 

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The hiring range for this position in San Francisco, CA is $113,400 to $152,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.