Content Marketing Analytics Analyst
Candidate-se agora mesmo! Candidatar-se depois Job ID 10112428 Local Santa Mônica, Califórnia, Estados Unidos Empresa Disney Direct to Consumer Data da publicação 22/05/2025Descrição do cargo:
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.
Summary
Hulu’s Marketing Planning & Analysis (MP&A) team is seeking a Content Marketing Analytics Analyst who will be an outstanding addition. As an Analyst on the MP&A team, you will apply data and analytics to tackle our biggest challenges in Content Marketing. This will entail leading Content Marketing Analytics focused on providing insights and strategic recommendations in support of Content Marketing initiatives, and ensuring high business value in the analysis you provide. You will promote the use of data and analytics as a critical value driver and source of competitive advantage within Marketing and across our organization. The right person for this role has experience applying advanced analytics and insights to inform strategy, strong attention to detail, likes to solve problems, is intellectually curious and an innovator. If you are someone who is analytical and passionate about data-driven decision-making, then this is a great role for you.
What you’ll do
Analyze customer and content data to inform how Content Marketing efforts impact business goals, uncover growth and development opportunities for campaign planning, and guide strategy
Produce advanced audience analyses using online and offline data and tools like SQL to support Content Marketing across Original and Licensed Marketing
Conduct multivariate analysis related to acquisition, retention, and engagement to identify tactics that drive successful campaigns with an emphasis on understanding why a tactic worked to encourage reproducibility
Anticipate analytical needs of the Content Marketing, design diagnostic solutions and collaborate with Data teams to deliver data products and insight
Design, develop and maintain title level reports and dashboards for key metrics to illustrate progress against goals to support team activities and report to management on regular basis
Develop analyses using various statistical methods (Regression, clustering, A/B testing etc.) while working collaboratively with business partners to identify high-impact opportunities related to campaign targeting
What to bring
3+ years of experience conducting data analysis and providing strategic recommendations to marketing initiatives
Minimum Bachelor’s degree in Statistics, Economics, Business or related degree. Graduate degree preferred.
Competent with data analysis and applying data to drive decision-making, specifically related to marketing effectiveness
Experience collective, validating, and analyzing data. Must be able to manipulate data, develop visualizations, triangulate and summarize results
Understanding of ETL concepts including data integration pipelines, staging tables, incremental loading, data quality and business logic
Experience with the following tools/languages: SQL, Looker, Excel, PowerPoint, Tableau (or other BI/data viz tools)
Experience manipulating and analyzing massive data sets
Ability to tell a story with data both verbally and visually
The hiring range for this position in California is $95,300.00-$127,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sobre Disney Direct to Consumer:
A equipe Direct to Consumer da Disney supervisiona os negócios de streaming Hulu e Disney+ na Disney Entertainment, ajudando a levar a melhor narrativa da The Walt Disney Company a fãs e famílias onde quer que estejam.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à Hulu, LLC, que é parte de um segmento de negócios que chamamos de Disney Direct to Consumer.
Hulu, LLC é um empregador de oportunidades iguais. Os candidatos serão selecionados para emprego independente de raça, religião, cor, sexo, orientação sexual, gênero, identidade de gênero, expressão de gênero, nacionalidade, ancestralidade, idade, estado civil, status militar ou de veterano, quadro clínico, informações genéticas ou deficiência, ou qualquer outro motivo proibido por lei federal, estadual ou local. A Disney defende um ambiente de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo em constante evolução.