Associate Manager, Web Marketing - Hulu
Candidate-se agora mesmo! Candidatar-se depois Job ID 10096870 Local Santa Mônica, Califórnia, Estados Unidos Empresa Disney Entertainment Television Data da publicação 09/08/2024Descrição do cargo:
Job Summary:
Hulu’s Marketing team is seeking an Associate Manager, Web Marketing who will be an exceptional addition to our Growth team. As the Associate Manager, Product Marketing at Hulu, you will be responsible for supporting operations of all landing pages across the Hulu.com website for our various subscriber acquisition initiatives. You will also be responsible for supporting improvements in our web/mobile web signup flows, and A/B testing improvements that drive incremental gains for the business. This role is highly collaborative, and you will be working with stakeholders across many teams. If you are someone who is analytical and creative, loves the challenge of understanding and acquiring customers, and has collaborated across Marketing, Product, and Engineering teams before - then this is a great role for you.
Responsibilities:
- Landing page operations: Build and optimize new/existing landing page experiences across web and mobile web to maximize subscriber acquisition and lifetime value. Utilize web technologies, including HTML, CSS, JavaScript, and content management systems.
- Work with marketing campaign managers and channel managers across Disney Streaming to build and manage custom web acquisition funnels (landing pages and signup flows) for paid/organic search, display, brand, and email.
- Use analytics and reporting tools to monitor, evaluate, and report on landing pages and signup flows. Leverage this data to identify new areas of opportunity to build custom landing pages and test hypotheses; use insights to inform user narratives and programs that improve the consumer experience leading to subscriber growth. Build a deep understanding of our analytics systems, implementation, and how users behave on our web properties.
- Help maintain our A/B experimentation roadmap for Hulu.com landing pages and sign-up flow, build tests in our experimentation platform, and interpret results in collaboration with data analysts and Finance team. Constantly seek out opportunities to optimize conversion rate for Hulu and The Disney Bundle.
- Support senior managers in evaluating the company’s business goals, marketing strategy, and digital marketing plans, to synthesize them into a roadmap for the landing page and signup flow user experiences.
- Work with partners from Product, Technical Project Management and Engineering teams to prioritize the roadmap items for front-end development and back-end systems to support those goals.
- Act as a product evangelist with a thorough understanding of customer needs and behaviors on Hulu.com (non-subscribers), effectively connecting product features to business value and translating to compelling signup experiences.
- Work with UX designers, copywriters and artists on wireframing, layout, copywriting, design and production of campaign materials - to enable an optimized online shopping & buying experience that is personalized to targeted audience types such as students, canceled users, or cart abandoners.
Minimum Requirements:
- Minimum of 3 years of experience in a web/product management, product marketing or digital marketing role.
- Experience in building and optimizing winning landing pages experiences using best practices.
- Knowledge of content management systems (CMS), HTML/CSS, web analytics platforms, SEO best practices and agile methodologies.
- Experience in defining business requirements for product features.
- Ability to build collaborative relationships with a diverse range of cross-functional partners and a demonstrated ability to influence at multiple levels of the organization.
- Experience in working with art directors, graphic designers and copywriters for creative production.
- Proficiency in AB/multivariate testing with an ability to effectively turn reporting and analysis into insights and strategies.
- Strong analytical skills, comfortable with audience segmentation, thinking through the customer journey, and developing business requirements based on customer insights.
- Ability to work in an ever changing fast paced environment with technical know-how and comfort working with acquisition marketing teams.
- Strong executor and problem solver, who can be resourceful and creative. Start-up mentality with a strong level of independence and efficiency.
Required Education:
- Bachelor’s Degree
Preferred Experience:
- Experience in a subscription business.
- Experience in project management and collaborating with developers.
- Ability to work with HTML, CSS and other Web technologies.
The hiring range for this position in California is $102,000 to $136,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sobre Disney Entertainment Television:
A Disney Entertainment Television é uma coleção de renomadas marcas de conteúdo da The Walt Disney Company que criam programação original de entretenimento e notícias para as plataformas de streaming da empresa Disney+, Hulu e Star, e suas redes de radiodifusão e a cabo. Seu amplo portfólio é composto por ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content e Onyx Collective, além dos Disney Television Studios, que abrangem 20th Television, 20th Television Animation, ABC Signature e Walt Disney Television lternative. Responsável por mais de 4.500 horas de programação por ano em mais de 300 programas de todos os gêneros, as marcas criativas da Disney Entertainment Television estão na vanguarda da narrativa inovadora, cativando públicos e recebendo aclamação da crítica. Em 2023, a excelência em programação da Disney Entertainment Television recebeu 163 indicações ao Emmy® nas categorias diurna, horário nobre, noticiários e documentários, e crianças e família.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à Hulu, LLC, que é parte de um segmento de negócios que chamamos de Disney Entertainment Television.
Hulu, LLC é um empregador de oportunidades iguais. Os candidatos serão selecionados para emprego independente de raça, religião, cor, sexo, orientação sexual, gênero, identidade de gênero, expressão de gênero, nacionalidade, ancestralidade, idade, estado civil, status militar ou de veterano, quadro clínico, informações genéticas ou deficiência, ou qualquer outro motivo proibido por lei federal, estadual ou local. A Disney defende um ambiente de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo em constante evolução.