Asst Manager, Marketing & Merchandising na DISNEY Skip Navigation
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Be Part of the Story

Asst Manager, Marketing & Merchandising

Candidate-se agora mesmo! Candidatar-se depois Job ID 943473BR Local Quarry Bay, Hong Kong Empresa Disney Parks, Experiences and Products Data da publicação Mar. 09, 2022

Descrição do cargo:

A key executive in driving success of Direct-to-consumer Retail (DTCR) Ecommerce shopDisney APAC in Hong Kong market. shopDisney APAC is a regional cross-border e-commerce platform where consumers can enjoy the selected and curated Disney products from Parks, The Disney stores and licensees.

shopDisney is seeking an ecommerce Assistant Marketing & Merchandising Manager to be working alongside with shopDisney regional, cluster and local team in the development, innovation and performance of the ecommerce guest experience.
Reporting to the Marketing and Merchandising Manager, the role will collaborate with cross-functional teams across marketing, buying and technology to drive the shopDisney business, delivering an engaging and friction-free guest journey through marketing innovation and optimizations across digital tactics including (but not limited to) acquisition, navigation, content, and search.

The role will be part of the Great China & Korea team and will be responsible for Hong Kong market.

Responsabilidades:

Marketing
  • Work closely with regional shopDisney team to roll-out marketing campaigns in generating awareness and engagement, drive traffic and conversion
  • Assist in the creation/deployment of digital marketing materials, making sure the online content reflects the tone, strategy, and messaging of shopDisney
  • Actively manage and maintain quality & impact of social pages on various social media platforms: Facebook, Instagram, YouTube and Tik Tok
  • Support day to day of digital activity in running programs, campaigns, and community management.
  • Support in the local Disney Influencer community building to amplify our marketing efforts
  • Support in market research, creating consumer segmentation and profiles
  • Collaborate with other Lines of Businesses (LOB) such as Studio, Integrated Marketing, and Disney+ to maximize synergy and implementation of marketing initiatives.

Site Merchandising
  • Roll-out the site merchandise content plan aligning with the marketing strategies
  • Check and maintain the accuracy shopDisney onsite contents, i.e. correct categorization, attribution, recommendation optimization, product details etc.
  • Collaborate with the wider shopDisney team for onsite optimizations to enhance guest experience such as onsite search improvement and product recommendations
  • Leverage on available analytics tools to analyse site metrics and key guest behaviour data to identify opportunities to improve engagement rate and drive conversion

Drive Commercial Outcomes
  • Work with buying & planning team to identify merchandise to feature to drive business priorities
  • Evaluate campaigns and share key insights to consistently improve future campaigns

Qualificações básicas:

Basic Qualifications:
  • Experienced in eCommerce and/or managing brand marketing campaigns with execution experience across the marketing mix
  • Good understanding of the media landscape and cultural nuances in Hong Kong
  • Creative and team player
  • Good data interpretation skills
  • Communicates effectively with diverse stakeholders
  • Ability to work under tight deadlines in a dynamic, fast-paced environment

Requirements
Education:
  • Relevant degree in related field in top university; master degree preferred.

Experience:
  • Minimum 5 years’ experience in marketing and site merchandising, Ecommerce experience preferred
  • Proven experience working in branded consumer environments with an appreciation of eCommerce business critical
  • Proven experience in working cross-functionally and in dynamic, cross-cultural team
  • Must be self-motivated, highly organized, flexible and results oriented. Have high sense of energy and service orientation to meet deadlines in a high-pressure environment
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
Note: Some travel may be required


Sobre Disney Parks, Experiences and Products:

O segmento Disney Parks, Experiences and Products da Disney engloba os icônicos núcleos de viagens e lazer da Disney seis resorts nos Estados Unidos, Europa e Ásia, um cruzeiro de primeira categoria, um popular programa de propriedade de férias e um premiado passeio de aventura familiar guiado. As operações globais de produtos de consumo da Disney incluem o segmento líder mundial de licenciamento de brinquedos, vestuário, artigos domésticos, jogos digitais e aplicativos; a maior editora infantil do mundo; unidades de Disney Store em todo o mundo e a plataforma de comércio eletrônico, shopDisney.

Sobre The Walt Disney Company:

A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma empresa líder em mídia e entretenimento familiar diversificado e internacional que atua nos seguintes segmentos de negócios: redes de mídia, parques e resorts, entretenimento de estúdio, produtos ao consumidor e mídia interativa. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.

Esta vaga é oferecida junto à The Walt Disney Company (Hong Kong) Ltd., que é parte de um segmento de negócios que chamamos de Disney Parks, Experiences and Products.

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