Specialist, Paid Media
Candidate-se agora mesmo! Candidatar-se depois Job ID 10132253 Local Nova Iorque, Nova Iorque, Estados Unidos Empresa The Walt Disney Studios Data da publicação 06/10/2025Descrição do cargo:
Paid Media Specialist
At Disney, we’re storytellers. We make the impossible possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
The Growth Marketing team is tasked with driving global subscriber growth for Disney+ and Disney’s streaming bundles. The team is responsible for the planning, execution and optimization of subscriber acquisition and performance marketing campaigns. The ideal candidate has an in-depth knowledge of and passion for digital media and the constantly evolving mar-tech landscape.
Responsibilities:
Develop and implement paid social strategies to drive subscriber acquisition, conversion & efficiency
Successfully apply paid social strategy and manage within social channels (i.e. Facebook, Instagram, TikTok, Snapchat, YouTube, etc.)
Oversee strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
Execute and optimize YouTube campaigns, including campaign set-up, audience segmentation, creative testing, and advanced bidding strategies to maximize efficiency and impact
Optimize budget across platforms and tactics (including YouTube TrueView, Shorts, and in-stream ads) to deliver positive return on marketing spend
Research, develop, and test new audience segments (i.e. retargeting, lookalikes, custom audiences, custom intent, etc.)
Recommend new paid social and YouTube strategies, including potential influencer and creator collaborations
Develop and implement QA process across all platforms
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
Comfortable working in a fast-paced and dynamic environment, supporting new products/businesses backed by a proven large-scale media property
Qualifications
At least 2 years of paid social advertising experience, including YouTube
Global experience preferred
Deep knowledge of & mastery of social platforms, including YouTube Ads Manager/Google Ads, TikTok, Meta & Snap
Experience with 3rd party campaign management platforms (i.e. Smartly)
Must have experience with direct response campaigns and performance-driven buying
Ability to partner with an analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns
Ability to strategically assess new opportunities and make data-driven decisions resulting in tangible improvements in performance
Flexibility & ability to work in a fast-paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Global and international media planning/buying experience
Sense of humor and desire to have fun!
The hiring range for this position in NYC, NY is $74,300 - $99,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sobre The Walt Disney Studios:
Há mais de 95 anos, The Walt Disney Studios tem sido a base na qual a The Walt Disney Company se desenvolveu. Hoje, ele leva filmes, séries, música e espetáculos ao vivo de qualidade a consumidores de todo o mundo. The Walt Disney Studios engloba uma coleção de estúdios de cinema respeitados, incluindo Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios e Searchlight Pictures. É também a casa da Disney Theatrical Productions, produtora de apresentações de nível internacional.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à Disney Entertainment Operations LLC, que é parte de um segmento de negócios que chamamos de The Walt Disney Studios.
Disney Entertainment Operations LLC é um empregador de oportunidades iguais. Os candidatos serão selecionados para emprego independente de raça, religião, cor, sexo, orientação sexual, gênero, identidade de gênero, expressão de gênero, nacionalidade, ancestralidade, idade, estado civil, status militar ou de veterano, quadro clínico, informações genéticas ou deficiência, ou qualquer outro motivo proibido por lei federal, estadual ou local. A Disney defende um ambiente de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo em constante evolução.