Manager, Ad Partnerships

About the Role & Team

At Disney, we’re storytellers, making the impossible possible. We deliver unparalleled creative content to audiences around the world. We do this through cutting-edge technology and by pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Disney Advertising drives the advertising revenue across platforms for the entire media portfolio – including ABC, ESPN, Hulu, Freeform, FX, National Geographic, Disney Channels Worldwide, and more.

The Ad Sales Marketing & Partnerships team at Disney Advertising is responsible for evaluating and optimizing partnerships, revenue models and workflows to enhance the premium ad experience and fuel strategic initiatives across The Walt Disney Company.

The Manager, Ad Sales Marketing & Partnerships, will play a key role in supporting the growth of Disney Advertising revenue across brands and platforms. This individual will be the day-to-day lead for key third-party platform partnerships, including social and YouTube, with additional support of Disney Advertising’s commerce initiatives. They will also support content licensing agreements and the development of emerging partnerships as needed. They will be responsible for leveraging their accounts’ platform resources, products and analytics to maximize ad revenue.  They will enhance the organization’s business decisions and expertise with marketplace intelligence for their assigned accounts. And they will contribute to platform terms negotiations and the evaluation and introduction of new product offerings to the Sales team. The individual will report to the Senior Manager, Ad Partnerships.  

What You Will Do

• Partner Management: Builds and maintains day-to-day relationship for key social/addressable platforms (e.g., TikTok, YouTube, Meta, Fubo, Roku), supporting the Senior Manager

  • Liaison between Disney Advertising and third-party platform partners to help identify new partner tools and opportunities for sales team to help grow revenue

  • Shares Ad Sales information and insights to support relationships and negotiations

  • Advocates for Disney Advertising needs, policies and priorities, and growth

  • Communicates key partner developments to internal stakeholders (e.g., deal points, revenue implications of changes, product roadmaps, growth) 

  • Leverage partner resources to get competitive insights on innovative ad products and business models

• Performance management: Monitors partner performance to inform growth strategy

  • Analyzes performance of key shows, franchises, ad products and platforms and makes recommendations based on learnings

  • Solicits input from internal stakeholders about opportunities for improvement and barriers to growth

• Growth: Collaborates across Ad Sales and The Walt Disney Company to drive revenue growth

  • Collaborates with multiple internal departments including Distribution, Content/Edit/Marketing, Ad Sales, Pricing, Operations and Legal in the evaluation and development of new revenue-driving social initiatives

  • Partners with Brand Content and Consumer Marketing teams to ensure alignment with network priorities

• Marketplace intelligence: Ensures colleagues and leaders are armed with best practices and information about the latest developments related to their assigned accounts

  • Maintains strong, up-to-date command of the breadth and depth of partner platform capabilities

  • Regularly shares industry trends, insights, competitive developments and new launches with internal stakeholders to enhance organizational expertise

Required Qualifications & Skills

• 5+ years in media, with experience in digital/social media, and exposure to ad sales

• Track record of collaboration, consensus-building and project management across functional areas and levels of seniority

• Knowledge of and enthusiasm for emerging media and technology including social and video distribution platforms

• Proficiency in Word, Excel, Outlook and Power Point or Keynote

• Ability to lead meetings, listen and communicate effectively across functions / levels

• Excellent interpersonal skills

• Excellent verbal and written communication skills

• Adept at simultaneously managing multiple work streams and prioritizing

• Self-starter with curiosity, creativity and resourcefulness

• Solution-oriented and can make recommendations based on analysis and input from stakeholders

• Adept at developing data-driven insights and strategies

• A flexible team member who embraces change and is willing to jump in as needed

Preferred Qualifications

• Partner / Account Management experience

• Experience in contract negotiation and deal term discussions

• Bachelor’s degree preferred

#DisneyAdvertising

The hiring range for this position based in New York is $121,000 - $162,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.