Lead Digital Marketing Manager- Disney Publishing
Candidate-se agora mesmo! Candidatar-se depois Job ID 10130056 Local Nova Iorque, Nova Iorque, Estados Unidos Empresa Disney Experiences Data da publicação 17/09/2025Descrição do cargo:
About the Role & Team
At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.
The Lead Digital Marketing Manager is responsible for developing and executing the digital marketing strategy for Disney Publishing (Hyperion, Hyperion Avenue, and National Geographic) across print and digital formats. Working alongside the Marketing Managers, the Lead Digital Marketing Manager will drive growth and product discoverability across ecommerce, social media, and SEO through metadata optimization, improved paid media strategies, and website management.
The Lead Digital Marketing Manager reports directly to the Director, Marketing Content Strategy.
This is a Full-Time role based in New York
What You Will Do
Develop and manage digital marketing strategies across e-commerce platforms and owned channels, including social media, email, website, and other digital platforms.
Provide strategic oversight for e-commerce growth, email marketing, social media channels, creative initiatives, and comprehensive digital strategy
Monitor digital marketing performance and optimize campaigns to ensure maximum effectiveness.
Collaborate with Sales, Editorial, and Publicity departments to develop cohesive strategies that drive discoverability and conversions for front list and backlist titles with new readers.
Stay up-to-date on industry trends and best practices and provide recommendations on new platforms and publishing trends to create engagement.
Generate campaign recaps and analytics for author, editorial, and executive teams.
Manage operational aspects of marketing budget and media planning.
Develop and implement data-driven frameworks for marketing analytics, metadata optimization, and budget allocation
Act as key liaison with paid media agencies to manage day-to-day relationships.
Required Qualifications & Skills
5+ years’ experience in a digital marketing role supporting consumer products, ideally in trade book publishing
Deep understanding of e-commerce platforms for print and digital products, particularly Amazon advertising, TikTok Shop, and Instagram Shop
Strong attention to detail and project management skills, with proven ability to multi-task, prioritize, and problem-solve in a fast-paced environment
Excellent communication and presentation skills (written and verbal) - diplomacy and interpersonal skills are a necessity
Expertise in analytics tools and performance metrics across multiple digital platforms
Preferred Qualifications
Experience in consumer products, preferably in book publishing
An avid reader and book lover
Preferred Education
College degree preferred
Additional Information
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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The hiring range for this position in [location] is $108,500 to $145,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sobre Disney Experiences:
O Disney Experiences dá vida à magia das histórias e franquias Disney com parques temáticos, resorts, navios de cruzeiro, experiências de férias exclusivas, produtos e muito mais em todo o mundo. A Disney brilha no setor de viagens com seis destinos de resort nos Estados Unidos, na Europa e na Ásia; uma linha de cruzeiros de primeira; um programa popular de propriedade de férias; e um premiado segmento de aventura em família guiado. Além disso, as operações globais de produtos de consumo da Disney incluem os principais negócios de licenciamento do mundo, as maiores marcas de publicações infantis do mundo, um dos maiores licenciadores de jogos do mundo em todas as plataformas; e lojas Disney no mundo todo e na internet.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à Buena Vista Books, Inc., que é parte de um segmento de negócios que chamamos de Disney Experiences.
Buena Vista Books, Inc. é um empregador de oportunidades iguais. Os candidatos serão selecionados para emprego independente de raça, religião, cor, sexo, orientação sexual, gênero, identidade de gênero, expressão de gênero, nacionalidade, ancestralidade, idade, estado civil, status militar ou de veterano, quadro clínico, informações genéticas ou deficiência, ou qualquer outro motivo proibido por lei federal, estadual ou local. A Disney defende um ambiente de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo em constante evolução.