Digital Marketing Coordinator
Candidate-se agora mesmo! Candidatar-se depois Job ID 10106075 Local Nova Iorque, Nova Iorque, Estados Unidos Empresa The Walt Disney Studios Data da publicação 18/11/2024Descrição do cargo:
The Digital Marketing Coordinator will support The Disney Entertainment Digital Marketing team executing General Audience YouTube channel programming and strategies. This role supports the team with day-to-day channel operations responsibilities including content uploads and publishing, distribution calendar management, metadata management, Airtable usage, monetization settings, and more. This role will work in tandem with creative leads on thumbnails, titles, and descriptions for release. This role will collaborate with their optimization counterparts to manage live streams, playlists, and backend channel management as needed.
This coordinator should be well-versed in the YouTube ecosystem, Publishing, and Programming, and with a solid understanding of content formats, uploading, playlisting, geo-targeting, policy setting, publication, and community. Additionally, the Coordinator should have an eye on YouTube’s latest content creator recommendations, new tools, and best practices updates to implement where advantageous to the GA channels.
The coordinator should be collaborative, results-driven, and detail-oriented with a strong understanding of a variety of social, digital, and emerging platforms, and corresponding trends. An affinity for a wide array of Disney brands, as well as YouTube-first content programming is beneficial. The coordinator should be able to multi-task in a fast-paced environment, troubleshoot autonomously as needed, and manage up to leadership appropriately.
Responsibilities:
Publish content on a variety of Disney Entertainment GA YouTube channels as assigned by Digital COE leadership
Manage content uploads and settings including monetization, geo-targeting, playlisting, chat & commenting, Community, etc.
Collaborate with Optimization counterpart, as well as creative leads, to update channel assets including titles, descriptions, banners, thumbnails, metadata, playlists, etc.
Collaborate and coordinate with creative leads and production managers to maintain publishing and planning details within Airtable
Assist international Digital Marketing teams and other business units with channel upload needs and asset-sharing where applicable
Track video and channel performance metrics to recommend adjustments in posting schedule, and publishing dates/times to improve overall channel performance
Monitor YouTube content creators, new product offerings, platform updates, and trends to remain on the front edge of the latest levers to improve channel and content performance
Liaise with additional GA YouTube channels within TWDC for best practices learnings and collaborative opportunities
Required Skills
Proficient in the use of Microsoft Office (Teams, Excel, Word), Google Docs, Box, Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere
Previous experience with CRM tools, i.e. Airtable, Zendesk
Strong understanding of social media platforms, specifically YouTube
Strong language and copy-writing skills
Basic asset editing skills
Impeccable eye for detail coupled with the ability to communicate clearly and implement strategies as directed
Ability to thrive in a fast-paced, digital-forward environment
Outstanding organization and communication skills
Efficient with time with the ability to meet deadlines and self-direct time management
Ability to multi-task and pivot quickly as needed
Required Experience/Education
1+ years of experience in social/digital marketing
AA or BA in Digital Marketing, Marketing, or business admin/relevant degree preferred
Solid technical understanding of YouTube channel operations and backend
The hiring range for this position in New York, NY is $67,500.00 to $90,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sobre The Walt Disney Studios:
Há mais de 95 anos, The Walt Disney Studios tem sido a base na qual a The Walt Disney Company se desenvolveu. Hoje, ele leva filmes, séries, música e espetáculos ao vivo de qualidade a consumidores de todo o mundo. The Walt Disney Studios engloba uma coleção de estúdios de cinema respeitados, incluindo Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios e Searchlight Pictures. É também a casa da Disney Theatrical Productions, produtora de apresentações de nível internacional.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à Disney Entertainment Operations LLC, que é parte de um segmento de negócios que chamamos de The Walt Disney Studios.
Disney Entertainment Operations LLC é um empregador de oportunidades iguais. Os candidatos serão selecionados para emprego independente de raça, religião, cor, sexo, orientação sexual, gênero, identidade de gênero, expressão de gênero, nacionalidade, ancestralidade, idade, estado civil, status militar ou de veterano, quadro clínico, informações genéticas ou deficiência, ou qualquer outro motivo proibido por lei federal, estadual ou local. A Disney defende um ambiente de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo em constante evolução.