Data Scientist II
Candidate-se agora mesmo! Candidatar-se depois Job ID 10104454 Local Nova Iorque, Nova Iorque, Estados Unidos / Santa Mônica, Califórnia, Estados Unidos Empresa Disney Direct to Consumer Data da publicação 04/11/2024Descrição do cargo:
About The Team
Marketing science – a sub-team within marketing analytics at Disney’s Direct to Consumer team (Hulu, Disney+, ESPN+ and Star) – is in search of an econometrician to run marketing mix models (MMM) and associated ancillary analysis. This position will work as part of a team focused primarily on econometric modeling, which also provides support for downstream practices used to inform marketing investment. The analyst plays a hands-on role in modeling efforts. The ideal candidate has a substantial quantitative skill set with direct experience in marketing science practices (MMM, attribution modeling, testing / experimentation, etc.), and should serve as a strong mentor to analysts, helping to onboard new talent in support of wider company goals. Technical acumen as well as narrative-building are integral to the success of this role.
Responsibilities
Build, sustain and scale econometric models (MMM) for Disney Streaming Services with support from data engineering and data product teams
Quantify ROI on marketing investment, determine optimal spend range across the portfolio, identify proposed efficiency caps by channel, set budget amounts and inform subscriber acquisition forecasts
Support ad hoc strategic analysis to provide recommendations that drive increased return on spend through shifts in mix, flighting, messaging and tactics, and that help cross-validate model results
Provide insights to marketing and finance teams, helping to design and execute experiments to move recommendations forward based on company goals (e.g., subscriber growth, LTV, etc)
Support long-term MMM (et.al.) automation, productionalization and scale with support from data engineering and product
Build out front-end reporting and dashboarding in partnership with data product analysts and data engineers to communicate performance metrics across services, markets, channels and subscriber types
Basic Qualifications
Bachelor’s degree in advanced Mathematics, Statistics, Data Science or comparable field of study
3+ years of experience in a marketing data science / analytics role with understanding of measurement and optimization best practices
Coursework or direct experience in applied econometric modeling, ideally in support of measure marketing efficiency and optimize spend, flighting and mix to maximize return on ad spend (i.e., MMM)
Exposure / understanding of media attribution practices for digital and linear media, the data required to power them and methodologies for measurement
Understanding of incrementality experiments to validate model recommendations and gain learnings on channel/publisher efficacy
Exposure to / familiarity with with BI/data concepts and experience building out self-service marketing data solutions
Strong coding experience in one (or more) data programming languages like Python/R
Ability to draw insights and conclusions from data to inform model development and business decisions
Experience in SQL
Preferred Qualifications
Masters degree in Computer Science, Engineering, Mathematics, Physics, Econometrics, or Statistics
Additional Information
#DISNEYTECH
The hiring range for this position in New York, NY is $120,400 to $161,500 and in Santa Monica, CA is $115,000 to $154,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Weitere Informationen:
DISNEYTECHSobre Disney Direct to Consumer:
A equipe Direct to Consumer da Disney supervisiona os negócios de streaming Hulu e Disney+ na Disney Entertainment, ajudando a levar a melhor narrativa da The Walt Disney Company a fãs e famílias onde quer que estejam.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à Disney Streaming Services LLC, que é parte de um segmento de negócios que chamamos de Disney Direct to Consumer.
Disney Streaming Services LLC é um empregador de oportunidades iguais. Os candidatos serão selecionados para emprego independente de raça, religião, cor, sexo, orientação sexual, gênero, identidade de gênero, expressão de gênero, nacionalidade, ancestralidade, idade, estado civil, status militar ou de veterano, quadro clínico, informações genéticas ou deficiência, ou qualquer outro motivo proibido por lei federal, estadual ou local. A Disney defende um ambiente de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo em constante evolução.