Analyst, Audience Advancement
Candidate-se agora mesmo! Candidatar-se depois Job ID 10131882 Local Nova Iorque, Nova Iorque, Estados Unidos Empresa Disney Advertising Data da publicação 03/10/2025Descrição do cargo:
Department/Group Overview:
The role of the Data and Measurement Science Department is to drive revenue for Disney Advertising across our multiplatform and addressable businesses by enabling automated solutions, providing data-driven insights, driving outcomes, and creating strategic data solutions. Within the Data and Measurement Science Department, the Audience Advancement group are subject matter experts in each of the following areas:
Enabling measurement expansion with 3P vendors and evaluating emerging/changing currencies
Identifying opportunities to grow measurement across under-utilized categories and ad products
Exploring and positioning various forms of audience measurement, including cross-platform reach & frequency, engagement, attention and contextual alignment
Job Summary:
The Analyst, Audience Advancement will use your knowledge of media math and analytical skills to tell success stories of Disney’s performance through the use of its cross-platform properties, advanced ad solutions, targeting and more. Looking for a curious thinker who strives to identify opportunities for Sales-wide use of campaign measurement learnings or findings. Working collaboratively across functions, you will produce planning optimization analyses and consult clients on how to enhance their media strategies.
Responsibilities and Duties of the Role:
Develop a comprehensive understanding of a current or potential client’s media strategy/campaign goals, drive the process from consultation to presentation of a media plan optimization analysis.
Work collaboratively with internal stakeholders to create marketing collateral, providing the necessary research to support and sell through cross-platform advertising opportunities.
Help to package media optimization case studies and measurement benchmarks for prospecting efforts.
Ideate and iterate on the workflow, process and go-to-market materials showcasing the power of Disney’s measurement capabilities.
Required Education, Experience/Skills/Training:
2+ years of media experience
Experience at a fast-paced web publisher, media agency or TV Network preferred
Familiar with media measurement tools with a specific focus on reach & frequency and planning optimization: Nielsen Media Impact Planning, Nielsen ONE, VideoAmp, EDO, Samba TRF. Knowledge of iSpot, TVision, and Comscore CCR offerings is a plus.
Highly Proficient in Microsoft Excel and PowerPoint
Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.)
Knowledge of the media landscape and preferably the digital media landscape
Experience successfully communicating at all levels both verbally and in writing
Demonstrated ability to establish and maintain relationships with internal stakeholders
Proven team player with the ability to take on different assignments/projects in a timely manner
Strong mathematical skills and an interest in finding stories in the data through in-depth analyses
Excellent communication and writing skills, and attention to detail
Ability to work independently and problem solve as well as effectively collaborate with various teams
Preferred Qualifications:
Bachelor's degree in a related field e.g. Marketing
Experience working in ad sales, media research (supply-side vendor)
The hiring range for this position in New York, NY is $75,500 to $101,200 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sobre Disney Advertising:
A Disney Advertising é responsável por anunciar vendas e marketing integrado para as ofertas de entretenimento e esportes da The Walt Disney Company por meio de empresas de streaming lineares, digitais, sociais, de áudio e apoiadas por anúncios. Dentre elas estão ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu e suas oito estações locais de propriedade da ABC.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à Disney Advertising Sales, LLC, que é parte de um segmento de negócios que chamamos de Disney Advertising.
Disney Advertising Sales, LLC é um empregador de oportunidades iguais. Os candidatos serão selecionados para emprego independente de raça, religião, cor, sexo, orientação sexual, gênero, identidade de gênero, expressão de gênero, nacionalidade, ancestralidade, idade, estado civil, status militar ou de veterano, quadro clínico, informações genéticas ou deficiência, ou qualquer outro motivo proibido por lei federal, estadual ou local. A Disney defende um ambiente de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo em constante evolução.