Channel Marketing Manager, Star Plus
Candidate-se agora mesmo! Candidatar-se depois Job ID 10081778 Local Mumbai, Índia Empresa The Walt Disney Company (India) Data da publicação 02/04/2024Descrição do cargo:
About the Role:
This is a strategic role in the marketing team of the #1 Hindi GEC that will contribute to the overall reach growth of Star Plus. This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for all new launches. It will also involve overlooking the marketing and overall health of sustenance shows as well. These interventions involve intensive thinking around positioning of shows, impact its entire life cycle and eventually influence the success of our shows, which in turn shape the pop cultural landscape of the country.
Key Responsibilities:
- Will have to create and execute media plan of their respective shows
- Will be responsible for positioning creatives (Promos) of their respective shows
- Will have to highlight potential opportunities and red flag issues of their respective shows basis trends
- Will collaborate with internal teams which include but is not restricted to – Digital, OAP, Graphics, Content, Traffic and Presentation
- Will collaborate with external teams from the media, creative and research agencies
- Will lead the PR function and independently handle the PR agencies
- Will create business presentations for leadership as required
Performance Measures:
- Meeting show and channel targets set by business
- Number of break through ideas for the shows in each quarter
- Quality of marketing/ creative briefs made and shared with teams
- Improve show reach by analysing & acting on BARC data & qualitative inputs
Qualifications:
- Should posses a bachelors degree
- Should have an experience of 6-8 years
- Stakeholder management
- Aptitude for content
Personal Attributes:
- Go getter
- Collaborator
- Eye for detail
- Hardworking
- Not hierarchy driven
- Respectful
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
Sobre The Walt Disney Company (India):
A Star India define o cenário na mídia indiana há mais de 30 anos, sendo hoje um dos principais conglomerados de mídia do país e alcançando mais de 700 milhões de espectadores de TV por mês na Índia e em mais de 100 outros países.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à Star India Pvt Ltd (SIPL), que é parte de um segmento de negócios que chamamos de The Walt Disney Company (India).