Ads Strategy Manager (GTM Entertainment Strategy), Disney+ Hotstar
Candidate-se agora mesmo! Candidatar-se depois Job ID fa13866a-23d3-4dd3-8f1c-cc74f8870ad4 Local Mumbai, Índia Empresa Disney+ Hotstar Data da publicação 10/04/2024Descrição do cargo:
YOUR KEY RESPONSIBILITIES
- Drive Disney+ Hotstar’s Entertainment Revenue Growth:
- Collaborate with sales, marketing & creative works team to drive revenue growth for the identified verticals
- Create customized solutions to key advertisers linked to their marketing objectives
- Ability to propose advertiser deliverables on Disney+ Hotstar for LCS/SMB businesses to win share of wallet from the brands
- Build customized narratives for why advertisers should invest with D+H: Value proposition laying out points of differentiation vs. other mediums
- Develop deeper insights and understanding of the dynamic market requirements through advertiser/client interaction and facilitate “Why Buy?” propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities in tune with Digital marketing trends- consumer and customer, New age App industry, Big data and Analytics
- Disney+ Hotstar’s Entertainment Consumer behaviour into insights for advertisers:
- Deep understanding of user behaviour, historical trends and mapping them to market realities
- Develop advertiser value propositions linked to our position of strength on these metrics vs. other digital & TV mediums
- Ability to learn various D+H internal tools to provide support to the sales team for business growth
- Strategic outlook to the portfolio business:
- Constantly review current methodologies, tools and indexes and incorporate new approaches to pitch and present our products to advertisers and sponsors.
- Develop tracking mechanisms & prepare various dashboards to increase sales efficiencies and catch inefficiencies in a good market. Building sharp execution templates
- Build relevant post-evaluation process:
- Understand how advertisers measure campaign success: Key metrics used, 3rd party evaluations done (Nielsen, Kantar etc.)
- Collaborate with the measurement team to develop key elements of the client's evaluation decks
- Collaboration:
- Effectively collaborate with the front-line sales team & different sales strategy teams (Ad Tech, Ad Ops and Brand solutions)
SKILLS & ATTRIBUTES FOR SUCCESS
- Structured problem solver - Ability to develop solutions in an ambiguous environment
- Strong in analytics with a high comfort around Excel modeling
- Should have worked in inter-team and intra-team collaborative roles
PREFERRED EDUCATION & EXPERIENCE
- Total experience of 5-7 years, out of which preferably 3-5 years of strategy consulting experience
ABOUT US
- Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organization with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success
- Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws
WHY JOIN US
- No Dress Code
- Unlimited Leaves
- Diverse & Inclusive Culture
- Fun Life Balance
LINKS
- www.hotstar.com
- https://careers.hotstar.com/join-us
- https://www.linkedin.com/company/disney-hotstar/mycompany/
Sobre Disney+ Hotstar:
Hotstar é um dos serviços de vídeo sob demanda de mais rápido crescimento. Apague isso. Somos a Hotstar. O destino ideal para mais de 100 milhões de usuários ativos que buscam qualquer coisa, desde programas e filmes premiados em inglês até conteúdo regional e esportes ao vivo. Nossa missão é revolucionar o entretenimento pela internet por meio de personalização inteligente e construir uma plataforma de vídeo global - fale sobre “dominar” a internet e todo o mundo. Acreditamos que há apenas duas maneiras de atingir nossas metas: ousando ou ousando mais.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à Novi Digital Entertainment Pvt Ltd, que é parte de um segmento de negócios que chamamos de Disney+ Hotstar.