Specialist, Growth Marketing, Lifecycle, DTC JP
Candidate-se agora mesmo! Candidatar-se depois Job ID 10122739 Local Minato-ku, Japão Empresa The Walt Disney Company (APAC) Data da publicação 09/07/2025Descrição do cargo:
About the Role
We are seeking a proactive, detail-oriented Lifecycle Specialist to join our Lifecycle & Growth team in Tokyo. In this role, you’ll support our efforts to drive customer engagement, retention, and loyalty through creative, data-informed messaging across our owned marketing channels.
The ideal candidate is organized and comfortable managing multiple workstreams in a fast-paced, collaborative environment. You’ll work closely with cross-functional stakeholders across creative, programming, marketing, and operations, ensuring our lifecycle campaigns are well-executed from start to finish.
Key Responsibilities
- Support campaign planning and execution, including ticket filing, deadline tracking, coordination of on-time campaign assets, localized copies and other components delivery.
- Manage the cataloguing and organization of creative assets and messaging copy.
- Workflows and processes improvement and optimization
- Coordinate with internal creative teams and external agencies by preparing clear, timely briefs.
- Coordinate subscriber perks and loyalty campaigns, including overseeing lottery system outputs and supporting data validation processes.
- Support the planning and execution of cross-functional campaigns by aligning timelines and deliverables across multiple teams.
- Collect and record post-campaign performance data for reporting
- Maintain meticulous campaign documentation to support team visibility and knowledge management.
- Occasionally, coordinate on invoice submissions to the finance team.
Desired Skills & Qualifications
- Exceptional attention to detail and organizational skills.
- Ability to manage multiple tasks and projects simultaneously.
- Strong communication skills and a collaborative, solution-oriented mindset.
- Comfortable working in fast-paced, high-output environments.
- Quick to learn and eager to grow in lifecycle marketing and digital operations.
- Familiarity with tools such as Excel, Airtable, and Jira is a plus.
- Fluency in Japanese and business-level proficiency in English are required.
- Positive, can-do attitude with a strong sense of ownership and accountability.
【ポジション概要】
ライフサイクル＆グロースチームの一員として、顧客エンゲージメントやリテンション、ロイヤルティ向上を目的とした、当社のオウンドチャネルにおけるメッセージ配信施策をサポートしていただきます。
このポジションでは、複数の業務を並行して進めながらも、細部にまで注意を払って遂行できる方を求めています。クリエイティブ、編成、マーケティング、オペレーションなど社内の多様な関係者と連携し、ライフサイクルキャンペーンの企画から実行・振り返りまで一貫して関与していただきます。
【主な業務内容】
- キャンペーンの企画・実行サポート（チケット発行、納期管理、アセットやコピーなど各種素材の手配）
- クリエイティブアセットやメッセージコピーを分類・整理し一覧化
- ワークフローやプロセスの改善・最適化
- 社内のクリエイティブチームや外部エージェンシーとの連携、およびブリーフィングの作成
- 会員特典施策やロイヤルティキャンペーンの運用補助（抽選システムの管理やデータ検証のサポートなど）
- クロスファンクショナルキャンペーンの進行管理（複数チーム間でのスケジュール調整や成果物管理）
- キャンペーン実施後のパフォーマンスデータ収集・記録
- チーム内での情報共有やナレッジ蓄積のためのドキュメント整理
- 必要に応じて、請求関連業務のサポート
【求めるスキル・経験】
- 細部への高い注意力と優れた計画・管理能力
- 複数の業務を同時進行で管理する能力
- 高いコミュニケーション力とチームでの協働姿勢
- スピード感のある環境でも柔軟かつ前向きに対応できる方
- ライフサイクルマーケティングやデジタルオペレーション領域での成長意欲がある方
- Excel、Airtable、Jira等のツール使用経験があれば尚可
- 日本語（ビジネスレベル）、英語（ビジネスレベル）の語学力
- 前向きで自走力があり、責任感を持って業務に取り組める方
Sobre The Walt Disney Company (APAC):
Há mais de 70 anos, a The Walt Disney Company entretém consumidores da região Ásia-Pacífico e enriquece a vida das pessoas. O consumidor de hoje pode descobrir novas experiências de marca de muitas maneiras e em diversos mercados, da Austrália, Nova Zelândia, China Continental, Japão e Coreia ao Sudeste Asiático.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à TWDC (Japan) Ltd., que é parte de um segmento de negócios que chamamos de The Walt Disney Company (APAC).