Senior Research Manager na DISNEY Skip Navigation
The Walt Disney Company. Be you. Be here. Be part of the story.

Be Part of the Story

Senior Research Manager

Candidate-se agora mesmo! Candidatar-se depois Job ID 10090055 Local Londres, Reino Unido Empresa The Walt Disney Company (EMEA) Data da publicação 17/05/2024

Descrição do cargo:

Please note that we require you to be based in our Hammersmith office 4 days a week.

About the Role & Team

An opportunity has become available for a Senior Research Manager to join the Disney+ team - The Walt Disney Company’s Direct to Consumer video entertainment service. The service consists of 6 key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star a general entertainment offering).

The Disney+ team manages the day-to-day operation of Disney+ across EMEA, specifically focused on marketing, customer acquisition and retention, partnerships, content programming, research and analytics.

Are you a forward-thinking, analytically minded Senior Research Manager who has experience leading a team? Then this role might be for you! We are looking for someone who can help the business build its understanding of marketing effectiveness, and specifically how this drives Disney+ brand equity, customer acquisition and retention. In this role, you would collaborate with EMEA and global Disney+ teams, as well as with external third party service providers to identify business needs and deliver EMEA landscape, competitive intelligence, audience and content insights & context to our business planning and execution.

What You Will Do

  • Lead EMEA marketing effectiveness programme for Disney+ including; positioning and creative testing, brand, campaign and partnership tracking.
  • Deliver actionable and strategic recommendations to senior Disney+ team based on in depth knowledge and insights across all areas of the marketing insights programme.
  • Develop and embed self-service solutions for marketing teams to leverage tracking, optimising and future planning.
  • Deliver consistent creative testing framework of marketing assets across static, audio, visual and early concepts.
  • Line management responsibility for a senior analyst, analyst and a coordinator.
  • Identify brand KPIs that link directly to market performance and collaborate with commercial planning teams to determine future targets.
  • Work in close partnership with the marketing analytics team to support measurement of ongoing marketing testing/experimentation.
  • Manage tailored local D+ primary research initiatives including briefing, commissioning, managing and analysing primary research projects across our EMEA markets to support broader marketing strategies.
  • Ongoing development of insights programme by proactively investigating/recommending new methodologies, datasets and approaches.
  • Collaborate closely with the US Global Disney+ research colleagues, by partnering on projects in the region, ensuring they reflect local nuance and consumer understanding
  • Work collaboratively with other local EMEA Disney+ research teams, to ensure the range of projects, pivotal initiatives and consumer insights delivered at an EMEA level are reflecting local needs and behaviours.
  • Work closely with DTC partnership and affiliates team to measure success of existing partnerships and provide insights to advise on future opportunities.

Required Qualifications & Skills

  • Proven expertise in qualitative and quantitative research techniques.
  • Experience managing a team and delivering large scale tracking projects.
  • Experience of delivering commercial value and accountability through consumer insights.
  • Expertise in research tools, e.g. SPSS, Survey Reporter, TGI, Qualtrics, etc.
  • Knowledge and experience of business intelligence and visualisation tools.
  • Experience presenting strategic insights to senior level stakeholders
  • Capable of crafting a narrative with actionable recommendations from research data and insights.
  • Experience building, implementing and scaling cross LOB research and marketing insights initiatives
  • Experience in working in a complex multi-national environment.

Preferred Qualifications

  • D2C esearch & insights experience
  • Knowledge of Mix Marketing Modelling / econometric output and implementation
  • Experience or strong interest in the streaming D2C industry

We are happy to discuss any reasonable adjustments you may need to support you with the application process.

The Perks

  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
  • Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
  • Excellent parental and guardian leave
  • Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.



Sobre The Walt Disney Company (EMEA):

A Disney EMEA tem como objetivo impulsionar o crescimento, a inovação e a afinidade da marca em um conjunto extremamente diversificado de países. Para isso, ela conta com uma equipe de mais de 6.000 funcionários, opera em 59 mercados e possui escritórios em 29 países.

Sobre The Walt Disney Company:

A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.

Esta vaga é oferecida junto à The Walt Disney Company Limited, que é parte de um segmento de negócios que chamamos de The Walt Disney Company (EMEA).

The Walt Disney Company Limited é um empregador de oportunidades iguais. Os candidatos receberão consideração para emprego independente de idade, raça, cor, religião ou crença, sexo, nacionalidade, origem étnica ou nacional, orientação sexual, reatribuição de gênero, estado civil ou união estável, deficiência ou gravidez, ou maternidade. A Disney promove uma cultura de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo de rápidas mudanças.

Candidate-se agora mesmo! Candidatar-se depois

Acompanhe nossas vagas

Inscreva-se para receber notificações sobre novas vagas e informações sobre a empresa com base em suas preferências.

Specify LocationsSelecione uma categoria de emprego da lista de opções. Selecione um local da lista de opções. Por fim, clique em "Adicionar" para criar seu alerta de emprego.

  • Ciência e análise de dados, Londres, Inglaterra, Reino UnidoRemover