Senior Research Analyst, Disney+ UK Ad Sales

About the Role & Team 
Disney+ is The Walt Disney Company’s Direct-to-Consumer (DTC) video entertainment service, offering premium branded content alongside a broad general entertainment library, appealing to families and adults alike. The service consists of long-form and short-form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Hulu) with an appealing and easy to use interface accessed across multiple platforms (e.g. smart TVs, mobile devices). 

The Audience Measurement and Insight team work across the Disney Advertising, Media Networks, Content Sales and Content Development divisions, and is tasked with delivering best in class measurement, data and insight to support the objectives of each business area. 

We are looking to expand our team.  The Senior Analyst, Audience Measurement and Insight, will support the Disney+ Advertising UK sales team.  This role will bring experience in translating audience insights from a wide range of industry tools and campaign effectiveness studies into compelling commercial narratives.   

The role will support the UK commercial Senior Manager, Audience Measurement and Insight, and work hand-in-hand with the regional advertising audience measurement and insight team. 

This position requires someone to work from our Hammersmith offices 4 days a week (Mon-Thu).   

Values 

You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

What You Will Do 

• Develop compelling audience insights to champion the benefits for advertisers in partnering with Disney+ Advertising through a range of tools e.g. BARB, TGI, AudienceProject and GWI 
• Use deep knowledge of BARB and Techedge to provide regular reporting, scorecards, nickable charts and competitor context 
• Work with Ad Sales teams to deliver bespoke responses to individual client needs and category specific analysis 
• Support on 3rd party measurement solutions delivering campaign effectiveness studies and primary research surveys 
• Stay updated on industry trends and emerging technologies in audience measurement   

Required Qualifications & Skills  

• Experience working within a commercial media research and insights team   
• Proven experience in analysing and interpreting BARB audience data, using TechEdge to analyse industry viewership data (Viewing, Advanced Campaign Hub, CFlight)   
• Experience cross-tabbing syndicated datasets from the UK media landscape (e.g. TGI and/or GWI)   
• Inquisitive mindset to understand how advertising best delivers brand objectives 
• Motivated by understanding drivers of advertising effectiveness and customer behaviour    
• Comfortable presenting research findings to senior-level stakeholders   
• Highly numerate with ability to turn data into insights in an interesting, engaging and commercially relevant way   
• Ability to work independently and pro-actively with a high attention to detail 
• Able to manage and prioritise multiple deadlines simultaneously   

The Perks  

• 25 days annual leave 

• Private medical insurance & dental care 

• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free 

• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing 

• Excellent parental and guardian leave 

• Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST. 

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.  

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.