Marketing Manager (Loyalty Program)
Candidate-se agora mesmo! Candidatar-se depois Job ID 10099840 Local Lantau Island, Hong Kong Empresa Hong Kong Disneyland Resort Data da publicação 16/09/2024Descrição do cargo:
The Marketing Manager will lead the development of data-driven loyalty program strategies and annual operation plans aiming to drive business growth in terms of MA membership, visitation and park revenue and be responsible for analyzing data, deriving insights, and translating them into actionable initiatives to drive member engagement.
He or she will also be managing a small team to collaborate with cross-functional teams, implement marketing campaigns, monitor program metrics, and stay updated on industry trends to enhance the loyalty program's effectiveness.
Job responsibilities:
- Formulate marketing strategies to drive annual pass (Magic Access) business with effective acquisition and retention tactics
- Assist to plan and execute annual operation plan with customer engagement initiatives and campaigns to members’ visitation and spending, by partnering with cross functional teams, including Revenue Management and Analytic team, Market Strategy Team, Activation Team, CRM Team, Consumer Database Team, and external agencies
- Conduct data analysis and provide insights to drive Magic Access program performance and member engagement
- Utilize data-driven approaches to segment and target members effectively, improving personalized communications and marketing campaigns
- Implement business initiatives and promotional activities through cross-team collaboration
- Monitor and analyze program metrics and KPIs, identifying areas for improvement and recommending actionable solutions
- Support the development of budgets and financial forecasts, ensuring efficient allocation of resources to maximize ROI.
- Conduct regular market research and stay updated on industry trends to recommend innovative approaches for driving business growth through annual pass program
Job Requirements:
- Bachelor’s degree holder, majoring in Marketing or Business, or related disciplines
- Min. of 8-10 years of working experience in loyalty program management and marketing include exposure to driving business growth through customer acquisition, visitation, revenue generation and engagement, preferably within the banking, hospitality or FMCG industry.
- Strong analytical skills with the ability to interpret data, conduct market research, and generate actionable insights to drive business growth through the loyalty program.
- Independent and deliver results under dynamic work environment with strict attention to details
- Strong interpersonal and collaboration skills to solve problems on day-to-day business
- Fluent in written & spoken Cantonese , English & Mandarin
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Sobre Hong Kong Disneyland Resort:
O Hong Kong Disneyland Resort oferece experiências Disney inesquecíveis e culturalmente distintas a visitantes de todas as idades e origens. Repleto de suas estórias e seus personagens Disney favoritos, o Hong Kong Disneyland Resort oferece aos visitantes a oportunidade de explorar oito áreas diferenciadas que abrigam atrações e entretenimento premiados e exclusivos. Complete sua aventura com estadias nos luxuosos hotéis Disney do resort. A magia não termina na nossa porta. Como integrante dedicado da comunidade local que se preocupa profundamente com o bem-estar social, o Hong Kong Disneyland Resort espalha sua magia por meio de programas de serviços comunitários que ajudam famílias necessitadas, aumentam a criatividade entre crianças e famílias, incentivam a proteção do meio ambiente e inspiram uma vida mais saudável.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à HK International Theme Parks Limited, que é parte de um segmento de negócios que chamamos de Hong Kong Disneyland Resort.