Marketing Manager (China market)
Candidate-se agora mesmo! Candidatar-se depois Job ID 10115400 Local Lantau Island, Hong Kong Empresa Hong Kong Disneyland Resort Data da publicação 05/03/2025Descrição do cargo:
The position will serve as the China Hub to drive HKDL’s presence and ensuring effective audience engagement through various platforms particularly on key social platforms (WeChat, Douyin, RED). Collaborating closely with market team, activation team, CRM team and media agencies, this person will be responsible for developing and executing comprehensive touchpoint strategies, leveraging data-driven insights to inform audience planning, and optimizing marketing efforts to achieve business objectives.
This person will be playing a critical leadership role in media planning, buying, and cost efficiency with the objective of delivering a strategic communication platform, thus ensuring the maximization of every media dollar to reach our target audience effectively.
Responsibilities:
Platform Strategy
- Develop and oversee China touchpoint planning and consumer journey mapping to align with campaign objectives and yearly business objectives.
- Define measurement and track the role of various platforms in the China market, ensuring a cohesive and effective touchpoint strategy.
- Provide input into agency proposals and strategic platform roles, leveraging platform’s unique ecosystem data insights to drive marketing effectiveness.
Audience Planning and Strategy
- Identify and target relevant audience segments based on ever evolving platform strengths and behaviors.
- Monitor China local trends and provide insights to inform marketing strategies and campaign development.
- Develop strategy for applying HKDL’s 1st party data for media activation and audience optimization
- Actively contribute to the development and execution of China-specific campaign and content.
Media agency management and daily operations
- Provide lateral leadership when partnering with different teams (market, activation etc.) to ensure media projects are delivered according to strategy and plan.
- Consolidate data for media spend analysis and provide insights on brand awareness and visitor intent.
- Monitor and report on campaign performance, identifying key observations and next steps for optimization.
- Manage and process payments for media campaigns and ensure accurate financial tracking.
Market expertise
- Conduct competitive and media monitoring of key competitors of in China.
- Stay updated on the latest media/ social trends and audience behaviors in the China market
- Create business case for marketing opportunity based on latest market trend and apply insights into audience and touchpoint planning.
Requirements:
- Bachelor’s degree in marketing, media/communications, or relevant disciplines
- Min. of 8 years of work experience in marketing, social planning, or platform strategy in China market
- Strong understanding of the China market and its media/ social landscape, including platforms and applications (i.e. WeChat, Douyin, Weibo, Red, YunTu) with the ability to analyze ever-evolving China media touchpoints and consumer trends
- Collaborative problem-solver to work under fast and dynamic environment to deliver high quality of work
- Strong project management skills, with the ability to oversee multiple projects and ensure timely execution.
HKProfessional #LI-AI1
Sobre Hong Kong Disneyland Resort:
O Hong Kong Disneyland Resort oferece experiências Disney inesquecíveis e culturalmente distintas a visitantes de todas as idades e origens. Repleto de suas estórias e seus personagens Disney favoritos, o Hong Kong Disneyland Resort oferece aos visitantes a oportunidade de explorar oito áreas diferenciadas que abrigam atrações e entretenimento premiados e exclusivos. Complete sua aventura com estadias nos luxuosos hotéis Disney do resort. A magia não termina na nossa porta. Como integrante dedicado da comunidade local que se preocupa profundamente com o bem-estar social, o Hong Kong Disneyland Resort espalha sua magia por meio de programas de serviços comunitários que ajudam famílias necessitadas, aumentam a criatividade entre crianças e famílias, incentivam a proteção do meio ambiente e inspiram uma vida mais saudável.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à HK International Theme Parks Limited, que é parte de um segmento de negócios que chamamos de Hong Kong Disneyland Resort.