Manager, Marketing (China)
Candidate-se agora mesmo! Candidatar-se depois Job ID 7006492520210721 Local Lantau Island, Hong Kong Empresa Hong Kong Disneyland Resort Data da publicação 21/03/2023Descrição do cargo:
The position will support the Head of China Market to unveil the by market potential and develop & implement business strategy to drive visitation. The incumbent will work closely with discipline teams to provide market intelligence & learnings that help develop & update the market strategies. The insights and learnings will be translated into creative assets & trade materials adaptation, local media & buying strategies and other marketing levers that are relevant to put right pressure into these markets.
The incumbent will work very closely with digital business and trade sales teams to visit the markets, local consumers and industry players to pulse check & distill learnings which will be translated into consumer and trade insights and impact on communication planning and in-market campaign execution qualities to drive relevancy.
Responsibilities:
Develop region specific strategy by incorporating relevant insights and market trends to tailor activation and strategic approach, demonstrate superb knowledge and understanding to China consumers and translate relevant insights into campaigns and strategy
Translate China market insights and latest trends to HK team understandable manner. Drive implications for Hong Kong Disneyland, seek creative solutions and mobilize other discipline teams to make activations feasible for Hong Kong Disneyland
Demonstrate knowledge in China trending platforms (Weibo, WeChat, Little Red Book), able to develop strategy and activation asks to guide discipline teams on campaign activations. Familiar with platform measurement and industry benchmark to enable on-going improvement despite the restrictive environment for tracking
Showcase experience to partners with China data giant (Tencent, Alibaba, ByteDance etc.) and leverage their data tools and capability to inform strategic planning, sharpen audience targeting and drive on-going activation optimization
Develop annual/multiple-year marketing campaign planning, lead business reviews and measures of budget use & campaign effectiveness. Collaborate with cross functional teams to support the in-market activations per annual planning
Develop and execute Greater Bay Area business roadmap with the mindset to drive relevance for China audience while balancing interest of local business. Excellence in execution follow through with superb collaboration with cross functional teams
Establish close partnership across different teams to translate the strategies into effective campaigns
Develop and coach a team of marketing professionals to perform
Basic Qualifications:
Bachelor’s degree in marketing or related discipline
6-8 years of Solid Business to Customer marketing experience in companies that are best-in-class in marketing discipline with Profit and Loss responsibilities
Excellence communication skills as represented the voice of different consumer segments
Vertical and Lateral influence skills, conflict management and strong negotiation skills
Strong in strategic & conceptual thinking and effective communication
Leadership skill is required to form vision and drive business including aligning goals and moving projects towards goals
Prefer knowledge on how different players in the tourism industry play and how Hong Kong Disneyland can leverage from them to achieve win-win in the tourism industry
Prefer knowledge on local market’s trade & consumer landscape (retailers, malls) can play to add value, define our common platforms, and what we can offer in exchange
Fluent in written & spoken Mandarin & English
#LI-GN1 HKProfessional
Sobre Hong Kong Disneyland Resort:
O Hong Kong Disneyland Resort proporciona experiências Disney inesquecíveis e culturalmente distintas a Hóspedes de todas as idades e nacionalidades. Hong Kong é o lar do quinto Disney Resort do mundo. A paisagem e a cultura vibrante e diversificada da cidade inspiraram nossos Imagineers a criarem uma variedade de entretenimento que é única do Hong Kong Disneyland Resort.
O Hong Kong Disneyland conta com sete áreas temáticas: Adventureland, Fantasyland, Grizzly Gulch, Main Street U.S.A., Mystic Point, Tomorrowland e Toy Story Land. Essas áreas oferecem atrações temáticas, entretenimento e experiências interativas, restaurantes, lojas de produtos e estandes de bebidas. Além disso, são apresentados desfiles diários e eventos noturnos. O Resort possui três hotéis temáticos: Hong Kong Disneyland Hotel, Disney Explorers Lodge e Disney’s Hollywood Hotel.
Até o momento, o Hong Kong Disneyland Resort já recebeu milhões de Visitantes. Desde 2006, o Hong Kong Disneyland tem sido classificado entre os cinco destinos mais visitados de Hong Kong, de acordo com a Revisão Estatística anual do Conselho de Turismo de Hong Kong.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é um empreendimento diversificado e líder mundial de mídia e entretenimento, que atua em cinco segmentos de negócios com os seguintes segmentos de negócios: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à HK International Theme Parks Limited, que é parte de um segmento de negócios que chamamos de Hong Kong Disneyland Resort.