Consumer Insights Manager
Candidate-se agora mesmo! Candidatar-se depois Job ID 10092497 Local Lantau Island, Hong Kong Empresa Hong Kong Disneyland Resort Data da publicação 21/08/2024Descrição do cargo:
The Consumer Insights Manager will lead on analysis on various in-resort customer surveys on continuous KPIs, events and revenue product measurements to provide decision support to company-wide reporting processes in operation performance, guest service, marketing, forecasting, revenue management.
Responsibilities
- Lead on project design and analysis of in-resort customer experience, with the focus on guest satisfaction, guest reaction to seasonal events and special events, and revenue product strategies.
- Develop customized surveys to address strategic business questions across different departments, to input on decision making of tactics for revenue growth, product design, and operational effectiveness.
- Conduct data analysis and generate insights for continuous KPI monitors and in-resort activations for company-wise usage. Manage to integrate results of satisfaction studies and other sources of information to make actionable recommendations.
- Prepare and communicate result reports to leadership and different departments on regular basis. Develop dashboarding to disseminate data and insight across the business.
- Collaborate closely with internal partners including resort operations, food & beverage, merchandise, revenue management and marketing etc. to design strategic measurements and ensure information is shared in a systematic way.
- Coordinate with internal team members on data collection execution and result integration.
Requirements
- Bachelor’s degree in marketing, communications, applied mathematics, statistics, business or social sciences. Advanced degree in relevant disciplines is a plus.
- Minimum 8 years of equivalent experience in leading and executing end-to-end quantitative customized research, experience on continuous tracking studies and handling technically complex projects is highly preferrable.
- Solid working experience gained from consumer insights or quantitative department of international research agencies. Experience from client side or quantitative project is a plus.
- Proficient in data mining and interpretation, manage to integrate different sources of information and translate large data sets into actionable insights, and present in a user-friendly way even for non-technical audiences.
- Experience in people leadership and client-facing role, excellent interpersonal and communication skills and able to collaborate with different audiences and articulate technical findings/criteria with others.
- Keen interest and good understanding in Travel and Entertainment industry is essential.
- Self-motivated, positive and agile, able to manage priorities and time effectively.
- Proficient in written and spoken English, Cantonese and Mandarin.
- Excellent skill on Microsoft Office and data manipulation (e.g. Macros). Knowledge in data visualization tools (e.g. Power BI) is advantage.
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Sobre Hong Kong Disneyland Resort:
O Hong Kong Disneyland Resort oferece experiências Disney inesquecíveis e culturalmente distintas a visitantes de todas as idades e origens. Repleto de suas estórias e seus personagens Disney favoritos, o Hong Kong Disneyland Resort oferece aos visitantes a oportunidade de explorar oito áreas diferenciadas que abrigam atrações e entretenimento premiados e exclusivos. Complete sua aventura com estadias nos luxuosos hotéis Disney do resort. A magia não termina na nossa porta. Como integrante dedicado da comunidade local que se preocupa profundamente com o bem-estar social, o Hong Kong Disneyland Resort espalha sua magia por meio de programas de serviços comunitários que ajudam famílias necessitadas, aumentam a criatividade entre crianças e famílias, incentivam a proteção do meio ambiente e inspiram uma vida mais saudável.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à HK International Theme Parks Limited, que é parte de um segmento de negócios que chamamos de Hong Kong Disneyland Resort.