Broadcast Marketing Director
Candidate-se agora mesmo! Candidatar-se depois Job ID 10139832 Local Lantau Island, Hong Kong Empresa Hong Kong Disneyland Resort Data da publicação 26/01/2026Descrição do cargo:
We are seeking an experienced and visionary Broadcast Marketing Director to lead the development and execution of our broadcast strategy for China and international markets. This role drives high-impact broadcast and digital content initiatives, builds strategic media partnerships, oversees production, and elevates Hong Kong Disneyland (HKDL) as a must‑see destination for guests worldwide.
Job Responsibilities
- Develop and lead the broadcast marketing strategy for China and international markets.
- Identify and secure high-impact broadcast, social, and digital opportunities to showcase HKDL experiences.
- Build and maintain strong partnerships with broadcasters, media networks, and key industry stakeholders.
- Lead ideation, planning, and execution of broadcast programs from concept through production and approval.
- Oversee content development, brand alignment, messaging, and creative integration in all broadcast assets.
- Negotiate advantageous media and broadcast deals to maximize exposure and marketing value.
- Manage production needs including b‑roll filming, event coverage, and sizzle video creation.
- Lead and develop the broadcast marketing team, including full‑time staff and freelance pool.
- Oversee project budgets, timelines, and production resources to ensure smooth execution.
- Communicate broadcast strategy, performance, and results across internal teams and leadership.
Job Requirements
- Bachelor’s degree in TV Broadcasting, Media, Communications, or related discipline.
- Minimum 12 years of solid experience in regional or mainland China broadcast/media industry.
- Demonstrated expertise in TV program development, production, syndication, and media evaluation.
- Strong understanding of China and Asia broadcast landscapes and audience trends.
- Proven experience contributing to large-scale productions (TV, film, digital, or social mega‑projects).
- Experience working with multinational or global brands; Disney brand familiarity is a plus.
- Strong negotiation skills with a track record of securing mutually beneficial media partnerships.
- Excellent communication, presentation, and storytelling abilities.
- Creative, strategic, and able to manage multiple priorities with minimal supervision.
- Strong leadership skills with the ability to work cross-functionally and manage diverse teams.
- High level of professionalism, initiative, and results orientation.
If you are passionate about bringing stories to life on a global stage and shaping high-impact broadcast partnerships, we invite you to join us and create unforgettable magic for audiences around the world.
HKProfessional #LI-AI1
Sobre Hong Kong Disneyland Resort:
O Hong Kong Disneyland Resort oferece experiências Disney inesquecíveis e culturalmente distintas a visitantes de todas as idades e origens. Repleto de suas estórias e seus personagens Disney favoritos, o Hong Kong Disneyland Resort oferece aos visitantes a oportunidade de explorar oito áreas diferenciadas que abrigam atrações e entretenimento premiados e exclusivos. Complete sua aventura com estadias nos luxuosos hotéis Disney do resort. A magia não termina na nossa porta. Como integrante dedicado da comunidade local que se preocupa profundamente com o bem-estar social, o Hong Kong Disneyland Resort espalha sua magia por meio de programas de serviços comunitários que ajudam famílias necessitadas, aumentam a criatividade entre crianças e famílias, incentivam a proteção do meio ambiente e inspiram uma vida mais saudável.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à HK International Theme Parks Limited, que é parte de um segmento de negócios que chamamos de Hong Kong Disneyland Resort.