Sr. Manager, Content Programming (Live Sports & News)

About the Role & Team

Disney’s Direct to Consumer (DTC) team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment, helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere. 

The Disney+ Global Subscriber Engagement and Content Programming team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

What You’ll Do

Disney’s Global Content Programming team is looking for a Sr. Manager, Content Programming (Live Sports & News) to lead efforts in supporting our business and editorial priorities, aiming to achieve engagement objectives across Disney+ and Hulu, with a particular emphasis on driving Sports and News KPIs for both platforms. In this role, you will oversee a team of Content Programmers responsible for creating and executing on-platform live news and sports campaigns and promotions.

The ideal candidate is an experienced cross-functional leader with a track record of managing fast-paced, high-performing teams. Familiarity with content management systems, project management tools, and live event programming is essential. We’re seeking someone passionate about growth, with an extensive knowledge of sports, news, television, film, and pop culture. If you are a dynamic leader who is curious, decisive, and adaptable, this role could be the perfect opportunity for you!

Responsibilities

• Team Leadership: Oversee, develop, and manage the team responsible for Sports and News prioritization and curation across Hulu and Disney+, ensuring alignment with viewer needs and business objectives.
• Editorial Management: Manage the editorial campaign calendar, curation strategy, upsell initiatives, and channel performance to identify optimization opportunities that drive growth and engagement.
• Cross-Functional Collaboration: Partner with ESPN, ABC News and insights, data, and analytics teams on event planning, calendar management, experiment design, data collection, and performance measurement.
• Campaign Development: Contribute to campaign ideation and oversee the planning, tracking, and communication of events across global programming teams and the organization.
• Prioritization and Strategy: Guide title prioritization and targeting strategies while effectively managing a high volume of concurrent priorities.
• Process Documentation: Maintain comprehensive documentation of team processes, workflows, strategies, and outcomes.
• Event Coverage: Be available to cover evening and weekend programming events as needed.
• Global Collaboration: Collaborate with leaders from the Hulu and Disney+ Content Programming teams worldwide to shape the overall DTC programming strategy.

Required Qualifications & Skills

• Minimum of 8 years in live sports content programming, curation, product development, audience growth, or streaming television.
• People Management: Minimum of 2 years of experience leading and managing a team effectively.
• Proficient in digital media publishing with hands-on experience using a consumer-facing CMS across web, app, streaming, or connected devices.
• Proven track record of successfully growing diverse audiences across various platforms.
• Track record of creating curating experiences that drive user engagement, retention, and growth
• Familiar with using data analysis tools such as Tableau, Looker, Conviva, Excel, Google Sheets, and Airtable to drive informed decision-making and enhance insights.
• Strong communication skills with experience presenting to large groups.
• Outstanding attention to detail and commitment to follow-through.
• Quick learner with strong critical thinking, analytical, and problem-solving abilities.
• Enthusiastic about working in a fast-paced, constantly changing environment.
• Ability to manage multiple projects simultaneously while adapting priorities seamlessly and maintaining composure under pressure.
• Proven track record of effectively collaborating with teams across a global organization to achieve common goals.
• Passionate about sports, news, television, and movies.

Preferred Qualifications

• Previous experience in the streaming television, particularly with sports content.
• Strong understanding of and experience with Airtable.
• Global Content Programming leadership experience.

Required Education

• Bachelor's degree required, preferably in a related field.

Additional Information

• This role is based out of the Glendale office 4 days a week.
• Must be available to cover evening and weekend programming events as needed to ensure smooth operations.

 

The hiring range for this position in California is $$124,900 to $167,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.