Senior Executive Channel Marketing, Vijay TV
Candidate-se agora mesmo! Candidatar-se depois Job ID 10087125 Local Chennai, Índia Empresa The Walt Disney Company (India) Data da publicação 19/04/2024Descrição do cargo:
Context:
One of the key aspects of media marketing is understanding the audience pulse and create innovative marketing ideas and campaign that resonate with the core TG. The role involves development and implementation of marketing strategies for the channel, ensuring its growth and success in a competitive market.
Key Responsibilities:
- Responsible for execution of marketing activities related to the Tamil Business of Star
- Create exciting presentation for internal campaigns with the marketing team and manage turnkey execution
- Immerse into consumer insights/ research data and translate it to actionable marketing inputs
- Briefing, overseeing, and managing all creative development of promotional materials
- Media planning and buying management, agency management
- Effective execution of marketing campaign across ATL and BTL
- Collaborate with cross-functional teams to ensure timely and smooth execution of all promotional activities with internal and external stakeholders
- Coordination - external creative agencies, media agencies, freelancers & other stakeholder
Performance Measures:
- Identifying strategic levers for growing the viewership of the channel – direct impact on channel GRPs.
- Creative thinking and the ability to develop innovative marketing campaigns with actionable insights that will impact strategic decisions (launch, sustenance, and communication turnaround) – Meet / exceed the campaign targets that we set.
- A glitch free execution of the marketing campaigns
Qualifications:
- Graduation or Post Graduation in Marketing
- 3 - 5 years’ experience in marketing roles.
- Very strong analytical and critical thinking skills
- Good knowledge of MS-Excel & PowerPoint
- Ability to deliver on tight timelines
- Knowledge of social and digital marketing is an added advantage – desirable not mandatory
Personal Attributes:
- Excellent communication & presentation skills
- Effective relationship management skills
- Proactiveness
- Highly result-oriented
- Well organized, well informed, well read
- Self-motivated, self-driven
- Learning agility.
Sobre The Walt Disney Company (India):
A Star India define o cenário na mídia indiana há mais de 30 anos, sendo hoje um dos principais conglomerados de mídia do país e alcançando mais de 700 milhões de espectadores de TV por mês na Índia e em mais de 100 outros países.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à Star India Pvt Ltd (SIPL), que é parte de um segmento de negócios que chamamos de The Walt Disney Company (India).