Marketing Strategy Manager

About the Role & Team

We transform students’ lives through memorable and impactful group experiences. Disney Imagination Campus offers performing arts and educational opportunities for student groups, which include interactive workshops, performance opportunities, special events, and specially priced Disney Student Tickets. These programs, featuring uniquely Disney curriculum, take place in the theme parks at Walt Disney World® Resort in Florida and Disneyland® Resort in California. Our workshops inspire future leaders through experiential learning, enabling students to perform, learn, and celebrate with Disney Imagination Campus!

As a full-time Marketing Strategy Manager within the Gatherings line of business at Disney Imagination Campus, your role will involve developing marketing initiatives to drive demand, support sales, and enhance client and guest engagement, ensuring our efforts are data-driven and effective. This role will leverage consumer insights, data, and sales performance information, to create actionable strategies to help achieve marketing and business objectives.

To help achieve business goals, you will collaborate with sales partners and various other disciplines, including Customer Engagement, Consumer Insights, Legal, Operations, Digital and others within Disney Experiences. Key responsibilities include developing sales tool strategies, creating plans to drive demand through third-party collaboration, and executing new strategic projects. Additional duties may be assigned to create synergy across Disney Gatherings brands. This role reports to the Manager, Marketing Strategy.

You Will:

Sales Support & Project Management

Think strategically to drive ideas into action and creatively solve marketing challenges using strategy and analytics to evaluate and improve key performance metrics.

Develop, manage, and innovate sales tools such as e-proposals, microsites, and client productions.

Develop tactics and programs to drive incremental leads maximizing conversion.

Organize multiple projects with strong multi-tasking, documentation, and collaboration skills.

Marketing & Brand Strategy

Implement Marketing Road Maps and Integrated Communication Plans.

Map Consumer Journey to optimize opportunities and drive demand.

Contribute to strategic partnerships to enhance relationships, content opportunities, and industry positioning.

Serve as a brand liaison, reviewing marketing materials, supporting productions, and addressing individual client needs.

You Have:

• 7+ years of experience in marketing strategy, communication, sales, or account management.

• Experience working with multiple marketing platforms tactics including websites, social media, print, digital media, CRM, and/or print collateral.

• Project management and communications experience.

• Strong analytical skills and the ability to communicate effectively.

Preferred Qualifications

• 10+ years of experience in marketing strategy, communications, business, or related fields.

• Experience in strategic planning and project management with a solid grasp of marketing strategy and the creative development process.

• Demonstrates strong analytical skills and the ability to communicate insights effectively.

• Possess a strong understanding of the development process and management of marketing tactics across websites, print, digital media, and CRM.

• Knowledgeable in video and photo production.

• Excellent partnership, written, and verbal communication skills.

Education

Bachelor’s in marketing, Communications, Public Relations, related field, or industry equivalent experience.

Preferred Education

Master’s degree in marketing, Communications, Public Relations, MBA, related field, or industry equivalent experience.

Additional Information

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#DXMarketing

The Walt Disney Company is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The Parks, Experiences and Products segment includes Disney's iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney's global consumer products operations include the world's leading licensing business across multiple product categories; the world's largest children's publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

This position is with Walt Disney Parks and Resorts U.S., Inc., which is part of a business segment we call Parks, Experiences and Products.

Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.