Direct Channel Strategy & Activation Manager
Candidate-se agora mesmo! Candidatar-se depois Job ID 10088286 Local Celebration, Flórida, Estados Unidos Empresa Disney Experiences Data da publicação 30/04/2024Descrição do cargo:
Manager 1 – Direct Channel Strategy and Activation
“We create happiness!” That’s our motto at Walt Disney Experiences. And it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?
The Direct Channel Strategy and Activation (DCS&A) team is focused on delivering powerful customer experiences across engagement touch points, by applying data and tools to bring marketing to life. The DCS&A team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct channel tactics. We accomplish these capabilities with partnerships internally within Disney as well with vendors and software/data suppliers.
You will report to the DCS&A Associate Manager. You will work in-office Monday – Thursday and be remote on Fridays.
What You Will Do
- Design, build, and sustain end-to-end marketing campaign flows from data selection to HTML development, data validation, proofing, and campaign deployment using agile methodology in automation tools such as Adobe Campaign and Salesforce Marketing Cloud
- Perform SQL queries and analyze large datasets in Snowflake database to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
- Translate technical details and data insights into compelling stories and campaign visions for non-technical marketing partners, fostering alignment through clear communication
- Perform technical analysis, level-of-effort estimation, and contribute to the development of direct channel communications
- Focus on continuous innovation by creating user efficiencies, solving business/customer issues, inventing creative solutions, encouraging communication, and ensuring data accuracy
- Monitor the health and deployment cadence of automated marketing campaigns through various reporting tools.
- Work with quality assurance partners to perform comprehensive testing and proofing prior to launch to ensure accurate campaign execution
- Work with marketing partners to prioritize work based on campaign timelines, balancing urgency and importance amid shifting priorities
You Have:
- Passion for using data and creativity to connect with customers
- Excellent communication skills, able to simplify complex concepts for both technical and non-technical partners
- Comfortable learning new technologies and collaborating across disciplines
- 2+ years of direct experience with multiple programming languages (Java, JavaScript, HTML, CSS, XML) for email
- Ability to manipulate email code templates, revise modular layouts and provide both strategic and technical direction to creative developers
- Direct experience with email delivery platforms such as Adobe Campaign, Salesforce, or other equivalent campaign management platforms
- Direct experience with SQL analyzing large datasets, perform selects, joins, troubleshoot data issues and validate audience segmentation
Education
- Bachelor's degree or equivalent required
Additional Information
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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Sobre Disney Experiences:
O Disney Experiences dá vida à magia das histórias e franquias Disney com parques temáticos, resorts, navios de cruzeiro, experiências de férias exclusivas, produtos e muito mais em todo o mundo. A Disney brilha no setor de viagens com seis destinos de resort nos Estados Unidos, na Europa e na Ásia; uma linha de cruzeiros de primeira; um programa popular de propriedade de férias; e um premiado segmento de aventura em família guiado. Além disso, as operações globais de produtos de consumo da Disney incluem os principais negócios de licenciamento do mundo, as maiores marcas de publicações infantis do mundo, um dos maiores licenciadores de jogos do mundo em todas as plataformas; e lojas Disney no mundo todo e na internet.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à Disney Destinations, LLC, que é parte de um segmento de negócios que chamamos de Disney Experiences.
Disney Destinations, LLC é um empregador de oportunidades iguais. Os candidatos serão selecionados para emprego independente de raça, cor, religião, sexo, idade, nacionalidade, orientação sexual, identidade de gênero, necessidade especial, status de veterano protegido ou qualquer outro motivo proibido por lei federal, estadual ou local. A Disney promove uma cultura de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo de rápidas mudanças.