Sr Analyst, Brand Insights
Candidate-se agora mesmo! Candidatar-se depois Job ID 10124281 Local Burbank, Califórnia, Estados Unidos Empresa The Walt Disney Company (Corporate) Data da publicação 24/06/2025Descrição do cargo:
Job Summary:
The Brand Insights team is a highly visible group that is charged with evaluating the performance of The Walt Disney Company’s portfolio of brands and to deeply understand the entertainment consumer’s sentiment, needs, and behaviors across the world. Using data and insights, the team plays an integral part in key business decisions and helps maximize the potential of The Walt Disney Company brands globally. The Brand Insights team works in a consultative manner across all aspects of Disney’s business portfolio to deliver complex ad hoc research and synthesize a wide array of data and insights to support decision making on strategic brand opportunities.
The Brand Insights team dual reports into Brand Management (Corporate Segment) and Studio Research & Analytics (Disney Entertainment Segment).
Reporting to the Senior Manager, the Senior Analyst is responsible for supporting and managing projects, analyzing data, and communicating insights to Senior Executives on brand performance and brand driving topics. As the key analytic resource on a wide variety of high-profile projects, the Senior Analyst prepares the data that drives decision-making at the highest levels of The Walt Disney Company.
Responsibilities:
Day-to-day management of tracking studies to measure performance of TWDC brands and competitors around the world; includes gathering survey inputs, managing large data files in Excel / SPSS / Q Research Software, reporting in PPT, and ad hoc analyses
Support custom research projects to evaluate and understand brand health, brand sentiment, brand marketing campaigns, and corporate social responsibility efforts in collaboration with stakeholders and other business units both domestically and internationally
Conduct ad-hoc analyses to answer key business questions from Executive Leadership and ensure consumer insights are effectively used and integrated into brand strategies
Synthesize primary research, syndicated research, and cross-segment data sources to develop a clear POV on initiatives that span The Walt Disney Company’s portfolio of brands
Assist in developing story-driven decks and presenting findings to stakeholders across the organization
Skills/Experience:
3+ years experience in a market research/consumer insights, consulting, or analytics role
Strong analytical skills
Ability to manage multiple large data sets including trended files and market files
Experience creating presentations that clearly communicate data and research findings
Strong project management skills and ability to execute quality work within tight deadlines
Strong verbal and written communication skills
Solid presentation skills
Ability to work in a team environment as well as independently
Ability to work in an environment with multiple priorities
Mature, enthusiastic, and demonstrates a strong collaborative and consultative approach
Preferred Qualifications:
Experience with consumer research (designing questionnaires and analyzing results)
Experience using statistical software packages like Q, SPSS, or similar
Experience managing global tracking studies
Entertainment industry experience highly preferred, but not required
Strong Excel experience is a plus, but not required
Strong PPT experience is a plus, but not required
Education:
Bachelor’s degree or equivalent experience
The hiring range for this position in California is $94,200 to $126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sobre The Walt Disney Company (Corporate):
Na área empresarial da Disney, você pode ver como os negócios por trás das marcas mais poderosas da empresa se reúnem para criar a mais inovadora, conhecida e admirada empresa de entretenimento do mundo. Como integrante de uma equipe empresarial, você trabalhará com líderes de padrão internacional para promover estratégias que mantêm a The Walt Disney Company na vanguarda do entretenimento. Veja e seja visto por outros pensadores inovadores enquanto possibilita que os melhores contadores de histórias do mundo criem momentos inesquecíveis para milhões de famílias de todo o planeta.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à Disney Worldwide Services, Inc., que é parte de um segmento de negócios que chamamos de The Walt Disney Company (Corporate).
Disney Worldwide Services, Inc. é um empregador de oportunidades iguais. Os candidatos serão selecionados para emprego independente de raça, religião, cor, sexo, orientação sexual, gênero, identidade de gênero, expressão de gênero, nacionalidade, ancestralidade, idade, estado civil, status militar ou de veterano, quadro clínico, informações genéticas ou deficiência, ou qualquer outro motivo proibido por lei federal, estadual ou local. A Disney defende um ambiente de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo em constante evolução.